1. Marketing Communication: (30%)
• Produce marketing communications material including press releases,
product sheets, brochures, case studies and event invitations.
• Review and enforce brand and corporate messaging guidelines, print and
work closely with E-commerce team for Digital assets
• Develop advertising and promotion strategies to maximize profit potential
of the company’s product range (Prints/Press/Online Magazine)
• Create & Training for PG/PB for all related Verbalization
2. Brand Activation: (30%)
• Plan and coordinate corporate functions, as well as help design and deliver
marketing materials that will displayed at the event. (Hanoi/Danang/HCM and Mekong)
• Supervise event activities on trade:
+ Follow up with 3rd parties on executing Nespresso activities on field.
+ Supervise Barista & PGs to provide professional service
+ Pre-analysis on event KPIs & Investment
+ Post-analysis on event result & ROI
3. Marketing Administration: (40%)
+ Marketing expenses (Quarter)
+ Marketing vendor selection
+ Marketing payment & contract
+ Marketing inventory (POSM)