Marketing Executive

Responsibilities

• Website Content Development (English Only) includes:
• Develop and manage content that enhances the website’s functionality and user experience.
• Collaborate with the design and development teams to implement UI/UX best practices for an optimized shopping experience.
• Regularly update product descriptions, landing pages, and other key areas of the site to align with business goals.
• Test and review website content and functionality to ensure a seamless user journey.
• Monitor and report on website performance, focusing on improving usability, page load speeds, and functionality.
• Assist in troubleshooting and resolving content-related issues on the website.

Other tasks as assigned relating to marketing activities include:

• Analyze market trends in travel and visa services to recommend performance improvements.
• Brainstorm ideas, scripts, and collaborate on videos, banners, and other marketing materials.
• Write SEO-optimized blogs and content to boost organic search rankings and drive traffic.
• Plan and execute marketing campaigns across social media, email, and ads, while tracking and optimizing performance.
• Manage and grow social media presence through consistent posting, engagement, and analysis of results.
• Develop and provide support for ad campaigns by creating compelling visuals, copy, and landing pages.
• Keep an eye on competitor strategies and market trends to stay ahead.
• Gather and use customer insights to refine marketing strategies.

Requirements

Qualifications

• English fluency in writing is required.
• GA4 tracking and report creation are required.
• A bachelor's degree is required.
• At least 1-2 years of working experience in digital marketing, able to do market research and data analysis.
• Growth mindset, good in negotiation and communication.

Preferred Qualifications

• Experience working on eCommerce websites, especially those focused on travel or visa services.
• Experience working with Salesforce Marketing Cloud Engagement (MCE).
• Basic understanding of web development (HTML, CSS) is a plus.
• Knowledge of UI/UX principles and website performance optimization.

Benefits

• Formal training program, with opportunities to grow within the company.
• Enthusiastic and dynamic environment, including many team-building activities.
• Opportunity to participate in training programs for the company.
• Chance to embrace innovation and engage in continuous learning, ensuring you stay at the forefront of new technologies.