Marketing Executive (SotaEdu)

JOB VACANCY:

Position: Marketing Executive

• Level: Middle - Senior
• Working model: Full-time
• Location: CIC Tower, No.2 Nguyen Thi Due, Yen Hoa, Cau Giay, Ha Noi
• Golden Park Tower, No.2 Pham Van Bach, Yen Hoa, Cau Giay, Ha Noi

JOB DESCRIPTION:

We are looking for an experienced candidate to be in charge fully for SotaTek Education’s marketing activities. The candidate will be expected to take care of, but not limited to, the following activities:

• Operate full-stack marketing activities for SotaTek Education: from planning, execution to reporting.
• Create and build marketing contents (both B2C and B2B) across different marketing channels. Create creative concepts and visual ideas for marketing campaigns, ensuring alignment with brand guidelines and target audience preferences. Create compelling content across all Digital channels, tailored for different audience segments (both normal and ads contents).
• Plan, operate and run educational events to promote SotaTek Education.
• Build and maintain marketing campaigns and an in-depth tracking system for all assigned products and marketing campaigns across platforms such as digital ads, email marketing, PR, influencer marketing, and more.
• Establish partnerships with Tech training centers, educational universities, and tech associations, etc. to promote the company. Develop and implement strategies to grow and engage the tech community. Foster, organize and moderate discussions and networking among forum members to increase user retention.
• Set up, manage, and track ads across online platforms including Facebook, Tiktok, LinkedIn, Google etc.
• Track KPIs of digital campaigns, analyze performance metrics using tracking indicators, and provide insights to adjust and optimize marketing campaigns.
• Use and manage marketing tools and software to support campaign execution and tracking.
• Research and stay updated on online market trends, monitor competitors' online marketing activities, and propose strategic action plans accordingly.

JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Business, or a related field.
• Good at English (both verbal and written).
• More than 4 years of experience in Marketing.
• Experience in event organizing (both B2C and B2B).
• Experience in the education and training industry or in students & universities environment is a major plus.
• Familiarity with student, graduate, and professional communities, and the ability to engage these groups effectively.
• Knowledge of Korean and Korean business culture is a plus.
• Proven expertise in professional content creations, content optimization, SEO across different channels.
• Self-driven and capable of managing tasks and goals independently, taking on responsibilities similar to a managerial role.
• Excellent communication and negotiation skills, with the ability to collaborate effectively within the team and other departments.
• Analytical skills to break down complex problems and generate creative, actionable solutions.
• Experience in managing digital ads on Facebook and Google platforms.

BENEFITS:

🎯Flexible working regime and health care:

• Flexible timekeeping (from 8:00 - 9:00 to 17:30 - 18:30)
• Minimum 14 paid leaves per annum for all employees after probation
• 01-day remote work per month
• A flexitime allowance of 90-180 minutes per month for employees
• 01 hour paid leave per day for women having children under 12 months
• Social insurance, health insurance, unemployment insurance and MIC care insurance

🎯Transparent and fair benefits:

• Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
• Work performance review 2 times/ year (in April and October)
• 13th-month salary
• Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
• Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company

🎯Dynamic environment and open culture:

• Year-end party, sports day, yearly company trip and quarterly team building,...with a generous budget
• Socialize with colleagues through monthly Happy Hour
• Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
• Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
• Flat, open and sharing culture with friendly management team; outsourcing company with product mindset

🎯Strong learning culture:

• Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
• Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
• Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
• Working opportunities with technical gurus who built and operated world-class applications with millions of users.