Chi tiết công việc Maketing Manager tại YOLO LIFFE GROUP
Key Responsibilities
1. Marketing Management & Operations
* Develop and execute the overall marketing strategy aligned with each stage of the brand's growth.
* Plan and oversee branding, social media, affiliate marketing, KOC/KOL collaborations, and integrated marketing campaigns.
* Manage the marketing budget and optimize both communication and sales performance.
2. Team Leadership & Performance Management
* Lead and manage cross-functional teams, including KOC/KOL Booking, Affiliate, Paid Ads, Content, Media, E-commerce, and Website.
* Monitor advertising performance and sales across TikTok Shop, Shopee, and other e-commerce platforms.
* Optimize key marketing metrics such as ROAS, CPA, CPM, Traffic, Conversion Rate, and AOV.
* Provide strategic direction for content, visual identity, and multi-channel communications.
3. Brand Development
* Develop and maintain a long-term brand positioning strategy.
* Conduct market research, customer insight analysis, and competitor analysis.
* Propose and execute integrated marketing campaigns across multiple platforms.
4. Reporting & Analysis
* Track marketing KPIs, analyze performance data, and recommend optimization strategies.
* Report directly to the Board of Directors.
Candidate Requirements
Experience
* Minimum 2–3 years of experience Marketing Leader or Marketing Manager.
* Previous experience in the Beauty, Cosmetics, Skincare, FMCG, or related industries is highly preferred.
* Strong strategic marketing mindset with proven planning and execution capabilities.
* Solid knowledge of: Digital Marketing, Social Commerce, Affiliate Marketing, Personal Branding, Data Analysis
* Experience managing cross-functional teams.
* Strong planning, KPI management, and budget management skills.
* Up-to-date with market trends, creative thinking, and a growth mindset.
* Excellent leadership, communication, and problem-solving skills.
Benefits
* Salary: VND 20–40 million/month + KPI and campaign performance bonuses.
* Full statutory insurance benefits (Social Insurance, Health Insurance, Unemployment Insurance).
* Performance-based salary review after 3 months, 6 months, and annually.
* Additional bonuses for performance, sales achievements, campaigns, and public holidays.
* Opportunity to work in a young, dynamic, and fast-growing environment.
* Clear career progression with opportunities to advance to Head of Marketing or Marketing Director.
* Direct involvement in building and scaling high-potential beauty and skincare brands
