Chi tiết công việc Lead E-commerce tại LIKE A DREAM
Company: HALOCOM
Position: REGIONAL E-COMMERCE LEADER (SEA)
Department: E-commerce
Reports to: CEO
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JOB OVERVIEW
Halocom is seeking a Regional E-commerce Manager to lead and drive e-commerce business growth across Southeast Asia. This role is responsible for developing regional e-commerce strategies, managing marketplace operations, and driving sales performance across key platforms.
The successful candidate will oversee end-to-end e-commerce operations, identify new market opportunities, optimize business performance, and lead cross-functional teams to achieve revenue and profitability targets. This role plays a key part in expanding Halocom's regional presence, strengthening marketplace partnerships, and building scalable e-commerce operations across Southeast Asian markets.
2. KEY RESPONSIBILITIES
A. Regional E-commerce Strategy & Development
- Develop and execute regional e-commerce strategies to drive business growth across Southeast Asian markets.
- Analyze market trends, consumer behavior, and competitive landscapes to identify business opportunities.
- Develop market entry strategies and expansion plans for new markets, platforms, and product categories.
- Build and manage strategic relationships with regional marketplace platforms and business partners.
B. Marketplace & E-commerce Operations
- Oversee marketplace operations across Shopee, Lazada, TikTok Shop, and other relevant regional channels.
- Manage end-to-end marketplace operations, including store setup, product listings, pricing, promotions, campaign planning, and order management.
- Plan and execute marketplace growth initiatives, including mega-campaigns, livestreaming, and affiliate marketing.
- Optimize store performance, traffic, conversion rates, and operational efficiency across markets.
C. Business Performance Management
- Develop sales forecasts, revenue targets, and business plans for each market.
- Monitor and analyze key business metrics, including GMV, orders, conversion rate, ROAS, AOV, and contribution margin.
- Manage e-commerce budgets and resource allocation to optimize sales performance and profitability.
- Prepare regular business performance reports and provide strategic recommendations to management.
D. Team & Cross-functional Management
- Lead and develop teams across e-commerce account management, campaign operations, content, livestreaming, and affiliate marketing.
- Coordinate with Digital Advertising, Technology, Fulfillment, and Customer Service teams to ensure effective business execution.
- Establish operational standards, workflows, and performance KPIs across regional teams.
- Manage client relationships, ensuring service quality, business growth, and customer satisfaction.
3. REQUIREMENTS
- Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
- At least 5 years of experience in e-commerce, marketplace management, or digital commerce, with a minimum of 2 years in a managerial or leadership position.
- Strong hands-on experience managing marketplaces such as Shopee, Lazada, and TikTok Shop.
- Experience managing e-commerce operations across multiple international markets is highly preferred.
- Strong understanding of regional e-commerce ecosystems, consumer behavior, marketplace policies, and local market dynamics.
- Proven track record of driving GMV growth, improving marketplace performance, and managing e-commerce P&L or budgets.
- Experience in marketplace campaigns, performance marketing, livestreaming, and affiliate marketing.
- Strong analytical, strategic planning, project management, and leadership skills.
- Excellent communication and stakeholder management skills.
4. KEY PERFORMANCE INDICATORS (KPIs)
- Regional Business Growth: GMV and revenue growth across regional markets.
- Profitability: Marketplace sales, contribution margin, and budget efficiency.
- Market Expansion: Development of new markets and sales channels.
- Marketplace Performance: Store traffic, conversion rates, and operational efficiency.
- Client Growth & Retention: Client retention and business expansion.
- Team Performance: Team productivity and service delivery quality.
5. BENEFITS
- Attractive Compensation & Performance-Based Rewards
- Recognition and rewards based on work performance and actual contributions.
- Opportunities to take ownership, propose initiatives, and drive e-commerce growth strategies.
- Continuous learning and exposure to emerging trends in E-commerce, Marketplace, and Digital Commerce.
- A dynamic working environment that values accountability, initiative, collaboration, and results.
- Insurance, annual leave, and other benefits in accordance with applicable labor regulations and company policies
