Job description for KOL Strategist at Marka Digital
Job Description
1. Campaign Strategy & Planning
- Develop comprehensive influencer and earned media campaign strategies aligned with brand objectives, target audience insights, and budget allocations.
- Determine suitable KOL/KOC tiering strategies (Mega, Macro, Micro, Nano) to maximize campaign impact and ROI.
2. Talent Scouting & Curation
- Identify, evaluate, and select relevant KOLs/KOCs using data-driven analysis, including audience authenticity, engagement rates, and demographic fit.
- Build and maintain an extensive database of influencers across various niches (FMCG, Beauty, Lifestyle, etc.).
3. Creative Direction & Briefing
- Develop engaging creative briefs that encourage organic, high-performing content while ensuring alignment with brand guidelines.
4. Relationship Management
- Build and maintain strong relationships with KOLs, talent managements, and partner agencies.
- Negotiate rates, deliverables, contracts, and usage rights, including whitelisting and Spark Ads permissions.
5. Campaign Execution & Collaboration
- Manage end-to-end KOL campaign execution, from talent selection, contracting, briefing, content review, scheduling, and publishing.
- Collaborate with Account Management, Creative, and Paid Media teams to optimize campaign performance.
6. Reporting & Optimization
- Monitor campaign performance metrics such as reach, engagement, and conversion/GMV (where applicable).
- Prepare post-campaign reports with insights and recommendations for future campaigns.
Qualifications
- Minimum 3 years of proven experience as a KOL Strategist, KOL Specialist, or similar role.
- Candidates with an agency background are highly preferred.
- Comfortable working in a fast-paced, high-pressure agency environment while managing multiple clients and campaigns simultaneously.
- Strong integrity, accountability, and attention to detail, especially in managing budgets, contracts, and deadlines.
- Deep understanding of social media algorithms and trends across TikTok, Instagram, and YouTube Shorts.
- Proficient in using KOL analytics and audience auditing tools.
- Excellent negotiation, communication, and cross-functional collaboration skills.
- Bachelor's degree in any major.
