Chi tiết công việc KOL Livestream Development Specialist tại COLORKEY VN
JOB RESPONSIBILITIES:
As a Shopee Livestream Specialist, you will be responsible for growing COLORKEY's livestream business through both KOL/KOC collaborations and Shopee Store Live operations.
1. KOL/KOC Livestream Management
- Identify, recruit, and develop new KOL/KOC livestream partners.
- Build and maintain long-term relationships with KOLs, KOCs, MCNs, and livestream agencies.
- Propose attractive collaboration models and incentive mechanisms to maximize sales performance.
- Coordinate livestream schedules, campaign execution, and promotional activities.
2. Shopee Store Live Operations
- Plan, execute, and optimize Shopee Store Live sessions.
- Monitor livestream performance, including traffic, engagement, conversion rate, GMV, and ROI.
- Develop and continuously improve livestream SOPs, operational processes, and incentive mechanisms.
- Analyze livestream data and recommend actionable improvements to increase sales performance.
3. Platform & Cross-functional Collaboration
- Maintain strong relationships with Shopee Category Managers and Platform Representatives.
- Secure official platform resources and participation opportunities for major livestream campaigns.
- Work closely with Marketing, E-commerce, Design, Supply Chain, and Brand teams to ensure successful campaign execution.
- Prepare regular reports and performance analyses for management.
JOB REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.
- Minimum 2 years of experience in E-commerce, Livestream Operations, Affiliate Marketing, or KOL/KOC Management.
- Hands-on experience with Shopee Live is highly preferred.
- Strong understanding of livestream sales, affiliate marketing, and social commerce.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical mindset with the ability to interpret performance data and optimize results.
- Able to work independently while collaborating effectively across departments.
- Passion for beauty, cosmetics, and e-commerce trends is a strong advantage.
- Good at English for communication.
BENEFITS:
✔ Competitive Compensation: Attractive Base Salary + 13th-Month Salary + Business Performance Bonuses
✔ Perks & Allowances: Monthly lunch allowance, work equipment provided, and special occasion gifts
✔ Comprehensive Healthcare: Full Social Insurance + Premium Health Insurance (Bao Viet) + Annual Health Checkups
✔ Career Growth: Annual performance and salary reviews in a fast-paced, dynamic Beauty E-commerce environmen
WORKING HOUR & LOCATION:
- Working Hour: Monday - Friday at 9AM - 6PM and Saturday at 8:30AM - 12:30PM (WFH)
- Location: Colorkey VN Building, 39/5 Tran Nhat Duat, Ward Tan Dinh, HCMC
