Chi tiết công việc Influencer Management Executive tại Anonymous - Social Agency
ABOUT ANONYMOUS
Anonymous is a social agency helping brands build credible, high-performing Social Media presences. Influencer collaboration is an increasingly important part of how our clients reach and engage their audiences. We are building a dedicated team to manage this function with both structure and relationship depth.
ROLE OVERVIEW
We are looking for an Influencer Management Executive to own the end-to-end process of influencer collaboration for our clients — from identifying the right creators and handling outreach, to briefing, production follow-up, performance tracking, and reporting. The role requires both strong interpersonal skills to manage creator relationships and a structured approach to keep campaigns on track.
KEY RESPONSIBILITIES
Influencer Research & Sourcing
- Research and build shortlists of relevant influencers and content creators aligned with each client's campaign objectives, target audience, and budget.
- Assess creator profiles based on audience quality, engagement rates, content style, and brand fit — not just follower count.
- Maintain and continuously update an internal database of influencers across categories and tiers (nano, micro, macro, mega).
Outreach & Negotiation
- Execute outreach to selected creators via DM, email, or agency network; manage the negotiation process including rates, deliverables, and timelines.
- Prepare and manage collaboration agreements or booking confirmations in coordination with internal operations.
Campaign Execution & Briefing
- Write clear, detailed content briefs for each creator covering campaign objective, key messages, required disclosures, format, and deadline.
- Follow up throughout the production process to ensure timely delivery and content compliance with client guidelines.
- Review creator content before publishing; provide feedback and manage revision rounds when necessary.
Tracking & Reporting
- Monitor campaign performance post-publication: reach, engagement, video views, click-through (where applicable).
- Compile post-campaign reports with key metrics, performance insights, and recommendations for future activations.
REQUIREMENTS
- Experience: Minimum 1 year in influencer marketing, talent management, or related role in a digital/social environment
- Network: Has an existing network of creators or influencers across at least one content category (lifestyle, beauty, F&B, tech, etc.)
- Communication: Strong written and verbal communication in Vietnamese; basic English for creator outreach is an advantage
- Organization: Able to manage multiple ongoing campaigns simultaneously with clear tracking and proactive follow-up
- Data: Familiar with basic influencer analytics tools or platform native metrics (TikTok, Instagram Insights, YouTube)
- Mindset: Relationship-driven, detail-oriented, and able to handle negotiation professionally under time pressure
Nice to have:
- Prior experience at an influencer marketing agency or talent management company.
- Familiarity with influencer platforms or tools (e.g., Klear, Modash, or similar).
- Understanding of contract basics and content compliance requirements for branded content on social platforms.
WHAT WE OFFER
- Exposure to diverse campaigns across industries — builds a broad professional network quickly.
- Direct collaboration with Founder and Account team.
- Growth path: Executive → Senior Executive → Influencer Lead / Partnership Manager.
- Full social insurance contribution based on gross salary.
- Flexible working arrangement with work-from-home options.
- Annual leave entitlement of 12 days per year.
- 13th-month bonus and performance-based salary reviews twice a year.
- Parking allowance provided.
