Head Digital Marketing

WE’RE HIRING | Digital Marketing & E-Commerce Officer

Rich Accessories | Asemka, Jakarta Utara

Rich Accessories, a sister company of Saraswati Learning Center (SLC), is an accessories retail business located in Asemka, Jakarta Utara. We are looking for a proactive, creative, analytical, and results-driven Digital Marketing & E-Commerce Officer to strengthen our online presence, increase sales performance, and support the growth of our business across digital platforms.

The ideal candidate has a strong understanding of digital marketing, social commerce, market trends, online advertising, and e-commerce operations. This role requires someone who can develop and execute marketing strategies, analyze market opportunities, manage TikTok and Shopee live-streaming schedules, optimize advertising campaigns, and evaluate performance to drive sustainable business growth.

Key Responsibilities

• Digital Marketing Strategy & Execution

Develop and execute digital marketing strategies to increase brand awareness, audience engagement, customer acquisition, and sales across TikTok, Shopee, and other relevant digital platforms. Ensure that marketing activities align with business goals, target audiences, promotional priorities, and sales objectives.

• Market Trend & Competitor Analysis

Research and analyze market trends, consumer preferences, emerging accessory styles, seasonal demand, competitor pricing, promotional strategies, and trending products. Identify opportunities to introduce relevant products, develop marketing campaigns, and improve the company's competitive positioning.

• Content Planning

Develop and maintain content calendars for social media and e-commerce platforms. Plan engaging content ideas, product showcases, promotional posts, short-form videos, and campaign materials that align with current trends and the brand's target audience.

Coordinate content production with internal teams, hosts, or content creators to ensure consistent posting, relevant messaging, and timely campaign execution.

• TikTok & Shopee Live Management

Plan, organize, and manage TikTok Live and Shopee Live schedules, including live-streaming frequency, duration, product selection, promotional offers, and campaign alignment. Coordinate with hosts and relevant team members to ensure readiness before each session.

Monitor live-streaming performance, including viewers, engagement, product clicks, orders, and sales conversion. Recommend improvements to live-streaming formats, product demonstrations, promotional mechanics, and audience engagement strategies.

• Digital Advertising & Campaign Management

Plan, launch, monitor, and optimize paid advertising campaigns across relevant platforms, including TikTok Ads, TikTok Shop Ads, and Shopee Ads, based on business priorities.

Evaluate campaign performance using metrics such as impressions, reach, click-through rate (CTR), cost per click (CPC), conversion rate, return on ad spend (ROAS), and advertising cost of sales (ACOS), where applicable. Identify underperforming campaigns and implement adjustments to improve efficiency and profitability.

• Marketing Budgeting & Financial Monitoring

Prepare and manage digital marketing budgets, including advertising expenditure, campaign costs, live-streaming promotions, vouchers, discounts, and other marketing-related expenses. Monitor actual spending against planned budgets and evaluate the financial effectiveness of marketing activities.

Provide recommendations for budget allocation based on campaign performance, sales contribution, business priorities, and expected returns.

• Sales Performance & Data Analysis

Monitor and analyze sales performance across digital channels, including revenue, order volume, conversion rates, average order value, product performance, and campaign results. Prepare regular performance reports and identify opportunities to increase sales, improve conversion, and optimize marketing investment.

Translate data into practical recommendations for future marketing strategies and business decisions.

• E-Commerce Store Optimization

Maintain and optimize product listings on TikTok Shop, Shopee, and other relevant marketplaces. Ensure product titles, descriptions, images, pricing, promotional information, and product categories are accurate, appealing, and optimized for discoverability.

Review product performance and recommend improvements to product presentation, pricing strategies, bundling, cross-selling, and promotional offers.

• Product Promotion & Merchandising Strategy

Collaborate with management and the operational team to identify priority products, best-selling items, slow-moving products, and products with high promotional potential. Develop product-specific marketing strategies, bundles, seasonal campaigns, and promotional mechanics to support sales targets and inventory movement.

• Campaign Planning & E-Commerce Promotions

Plan and coordinate monthly campaigns, payday promotions, double-date campaigns, seasonal sales, platform-specific events, and other relevant promotional activities. Ensure campaign timelines, promotional materials, product availability, and advertising plans are properly prepared and executed.

• Influencer, Affiliate & Creator Collaboration

Identify and evaluate opportunities to collaborate with relevant content creators, influencers, and affiliate partners. Support affiliate campaigns, product seeding, promotional collaborations, and creator-generated content to expand audience reach and generate additional sales opportunities.

• Cross-Functional Coordination

Work closely with management, sales, warehouse, and operational teams to ensure marketing campaigns are aligned with product availability, stock levels, order fulfillment capacity, pricing, and promotional commitments.

Communicate marketing priorities clearly and coordinate timely execution across relevant teams.

• Reporting & Continuous Improvement

Prepare regular reports on digital marketing activities, advertising expenditure, live-streaming results, sales performance, and campaign effectiveness. Identify key insights, document lessons learned, and recommend improvements to marketing strategies, operational workflows, and future campaigns.

• Customer Engagement & Market Feedback

Monitor customer comments, product reviews, frequently asked questions, and audience feedback across digital channels. Identify recurring customer needs, product preferences, and potential service issues, and share relevant insights with management to improve product offerings and the overall customer experience.

• Digital Marketing Research & Innovation

Stay updated on new digital marketing tools, platform features, e-commerce trends, advertising strategies, and social commerce developments. Test new content formats, promotional approaches, and marketing initiatives to identify opportunities for sustainable business growth.

Qualifications & Requirements

- Bachelor's degree (S1) in Marketing, Digital Marketing, Business Management, Communications, or a related field is preferred.

- Proven experience in digital marketing, social media management, e-commerce, online advertising, or a related role is preferred.

- Strong understanding of TikTok, TikTok Shop, Shopee, social commerce, and online consumer behavior.

- Ability to analyze market trends, competitor strategies, consumer preferences, and product demand.

- Experience planning and executing digital marketing campaigns and promotional activities.

- Understanding of paid advertising, campaign optimization, and performance metrics, including CTR, CPC, conversion rate, ROAS, and ACOS.

- Ability to prepare marketing budgets, monitor advertising expenditure, and evaluate campaign profitability.

- Familiarity with TikTok Live and Shopee Live operations, including scheduling, product planning, promotions, and performance evaluation.

- Strong analytical skills and proficiency in Microsoft Excel or Google Sheets for data tracking, reporting, and performance analysis.

- Good understanding of social media content planning, short-form video trends, and product marketing.

- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.

- Excellent communication and coordination skills, with the ability to work collaboratively across teams.

- Proactive, creative, adaptable, commercially minded, and results-oriented.

- Willingness to work on-site in Asemka, Jakarta Utara.

# Preferred Qualifications

- Experience working with fashion accessories, jewelry, beauty products, lifestyle products, or other fast-moving consumer goods.

- Hands-on experience managing TikTok Shop and Shopee stores or advertising dashboards.

- Experience optimizing paid campaigns and evaluating advertising return on investment.

- Familiarity with affiliate marketing, influencer collaborations, and creator partnerships.

- Experience managing live-shopping operations and developing strategies to improve live-streaming sales.

- Ability to create or coordinate engaging product videos, promotional content, and campaign materials.

- Experience analyzing product-level profitability, inventory movement, and sales trends.

- Familiarity with e-commerce promotional mechanics, including vouchers, bundles, discounts, and platform campaigns.