Growth Marketing Specialist

The role

We are looking for a Growth Marketing Specialist who can own the performance side of our marketing team, SEO/GEO, paid acquisition, analytics, and AI-powered workflows. You will work alongside a Brand & Content lead, report directly to the CEO, and have full visibility into pipeline results.

This is a hands-on role. You build, execute, and improve — not just plan.

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What you will own

SEO & Organic Growth

• Technical SEO and on-page optimization for inapps.net

• Keyword strategy targeting B2B buyers in US, AU, UK markets

• GEO — optimizing content for AI search surfaces: ChatGPT, Perplexity, Google AI Overviews

• Content briefs and SEO direction for the content team

Paid Acquisition

• Google Search Ads — setup, optimization, budget management

• Landing page testing and CPL improvement

• Support LinkedIn Ads as the team scales

Analytics & Reporting

• GA4, UTM governance, lead source tracking through to CRM

• Weekly performance dashboard — traffic, MQL, CPL, channel attribution

AI-powered Marketing

• Use AI tools daily to accelerate content production, keyword research, outreach copy, and reporting

• Build and iterate automation workflows that increase team output without increasing headcount

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What we are looking for

Must have

• 3+ years in digital marketing — SEO, performance, or growth focus

• Actively uses AI tools (Claude, ChatGPT, or similar) in daily marketing work — not occasionally, but as a core part of how you operate

• Hands-on Google Ads experience

• GA4 proficiency — events, conversions, attribution

• Comfortable working and communicating in English

Nice to have

• Background in software development or IT

• Experience with Ahrefs, SEMrush, or similar SEO tools

• Has worked in a B2B or tech company

• Familiar with LinkedIn Ads or Apollo.io for outreach

• Experience with AI Automation for Marketing