Job description for Growth & Performance Marketing Specialist at Xander Creative Agency
Key Responsibilities
- Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities.
- Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
- Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.
- Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.
- Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.
- Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.
- Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.
Qualifications
- Bachelor's Degree (S1) in Marketing, Business, Communications, or a related field.
- 4+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related role, preferably with experience in B2B lead generation.
- Proven experience managing Meta Ads and Google Search; experience with LinkedIn Ads and retargeting is a plus.
- Strong understanding of marketing funnels, lead generation, CRM, conversion optimization, and qualified lead development.
- Strong analytical and research skills, with the ability to translate campaign and market data into actionable insights.
- Good communication and collaboration skills, with the ability to work cross-functionally with Creative, IT, Sales, and other teams in a fast-paced environment
