Graphic Designer

At TBWA\Group Vietnam, we're looking for a talented Graphic Designer who combines strong design fundamentals with the ability to leverage AI-powered creative workflows. If you're passionate about creating visually compelling, high-volume digital content and thrive in a fast-paced agency environment, we'd love to have you on our team. Join us in delivering impactful, social-first creative experiences that help brands stand out — powered by our in-house Content Studio and cutting-edge AI creative technology.

ROLES AND RESPONSIBILITIES

1. Creative Design & Asset Production

• Create and adapt digital assets, social media content, and campaign visuals across multiple brands and platforms.
• Utilize AI-powered creative workflows to improve design efficiency, ideation, and asset production.
• Design high-quality visuals for brand campaigns, social media, e-commerce, and digital marketing initiatives.
• Ensure all creative assets are visually engaging, platform-optimized, and aligned with campaign objectives and brand guidelines.

2. Content Studio Operations

• Work as part of the agency's Content Studio — a dedicated production hub delivering always-on, high-volume creative content for multiple brands simultaneously.
• Build and maintain templated design systems that allow fast, consistent adaptation of creative across formats, platforms, and brands.
• Manage content calendars and production pipelines to ensure on-time delivery of Studio outputs.

3. AI-Powered Creative Workflows

• Integrate AI tools (e.g., Adobe Firefly, Midjourney, ChatGPT, and similar generative platforms) into daily design workflows to accelerate ideation, concepting, and asset production.
• Use AI for rapid prototyping, background/image generation, copy variation, and creative iteration — while maintaining brand quality and human creative judgment.
• Explore and pilot new AI-powered tools and plugins to continuously improve Studio efficiency and output quality.
• Document and share AI workflow best practices with the wider design team to help scale AI adoption across the Studio.

4. Creative Execution & Optimization

• Deliver high-volume creative assets while maintaining consistency, quality, and attention to detail.
• Adapt existing campaign materials into multiple formats and sizes for various digital platforms.
• Stay updated on design trends, AI creative tools, and emerging digital content formats.
• Maintain organized design files and contribute to the continuous improvement of creative production workflows.
• Support fast turnaround requirements while ensuring all deliverables meet agency quality standards.

QUALIFICATIONS AND SKILLS

To succeed as a Graphic Designer at TBWA\Group Vietnam, you should combine strong visual design skills with efficiency, adaptability, and a passion for emerging creative technologies.

Qualifications

• 3–5 years of experience in graphic design, preferably within an advertising agency, creative agency, in-house marketing team, or content studio environment.
• Proven experience creating digital, social media, and campaign assets across multiple brands, ideally in a high-volume/always-on content setting.
• Experience working with AI-powered creative tools to enhance design workflows is highly preferred.
• A strong portfolio showcasing digital campaigns, social content, branding, and e-commerce creative work — bonus points for examples of AI-assisted or AI-enhanced projects.

Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma; motion design or basic video editing skills are a plus.
• Familiarity with AI-powered design tools such as Adobe Firefly, Midjourney, ChatGPT, or similar creative technologies.
• Strong understanding of digital design principles, typography, layout, color, and visual storytelling.
• Ability to manage multiple projects simultaneously while maintaining high creative quality and meeting tight deadlines — a strength for high-output Content Studio work.
• Excellent attention to detail, communication, and collaboration skills.
• Proactive mindset with a willingness to learn, experiment, and continuously improve creative output through AI-augmented workflows.