Chi tiết công việc REMOTE - GLOBAL BRANDING SPECIALIST tại TeenUp
KEY RESPONSIBILITIES
- Global brand guidelines: tone of voice in English, visual system, and key messages by funnel stage - distinct from but consistent with the VN brand.
- Market localization: hero copy, imagery, testimonials, pricing display, and FAQ tailored to each launch market (US first, then adjacent English-speaking markets).
- Right-fit positioning: the brand should attract the target segment and repel wrong-fit families - filtering is part of the job, not a side effect.
- Content standards for global channels: define what “native” looks like for US organic content; work with the Viral Leader on execution.
- Landing pages & sales assets for the global funnel: own the touchpoints, track their conversion, and iterate on evidence.
- Measurement discipline: every branding initiative must state which funnel metric it targets (CTR, cost per qualified lead, trial-to-annual, referral). No hypothesis, no launch.
REQUIREMENTS
- 4+ years of brand or content strategy experience for B2C brands targeting US or global English-speaking consumers; edtech, parenting, health, or another trust-based category preferred.
- Portfolio evidence of brand work moving business metrics - not just awards or reach.
- Native-level English writing with cultural fluency for US urban parents (parenting experience or deep community exposure a plus).
- Comfort operating inside startup constraints - small budgets, fast iteration, no MMM at our scale.
- Able to work asynchronously with a Vietnam-based leadership team.
BENEFITS
Compensation & Hiring Process
- Hiring process: screening → portfolio review with business-impact evidence → take-home assignment (a short brand audit for TeenCare's US launch with metric hypotheses) → in-depth interview.
- Competitive income with unlimited growth potential based on experience and real, on-the-job results: salary up to VND 20,000,000/month + performance bonus + spot/hot bonuses (where applicable).
- Transparent salary and level progression, based on data - Performance Reviews every 3 months.
- Full social and health insurance (BHXH, BHYT) and other benefits in line with Vietnamese Labor Law and company policy, including: 12 paid leave days per year, 90 minutes of menstrual leave per month, and more.
- Breakthrough Growth Opportunities
- Opportunities to learn and deeply develop essential skills through a clear training roadmap, supported by an experienced Mentor/Buddy team.
- A strong learning culture built around our Onboarding New Builders program, plus a full lineup of Monthly Learning, Sharing, Training, and Mentoring sessions, along with engaging Builder Forums. TeenCare also helps every individual maximize self-directed learning through the Learning Hub on the Base Square platform.
- A young, passionate, ambitious, and people-centered startup team - all united in creating real value for children, families, schools, and society.
