Chi tiết công việc Esports Marketing Lead tại Garena
Job Scope
- Leading Esports Marketing team to drive business goals by:
- Developing strategic Esports marketing strategies, planning, defining content USP & message, creating plans in details and executing (local semi-pro leagues, local pro leagues and International tournament)
- Acting as project owner, managing end-to-end campaigns including KPI targets, timelines, creative idea, human resources allocation, channels utilization and logistics
- Be in charge of Esports Content Production which includes not but limited to creative assets (trailers/introduction videos/…) to support Marketing plan
- Managing campaigns to fulfill all partnership purposes that is related to esports tournament/esports events
- Effectively collaborating with other teams in AOV Esports Team (Broadcast, League Ops, Creative Team) and other teams within company (DAU Marketing Team, BY!...) to drive business goal
- Managing team performance and building plans to improve team members’ competencies
- Other duties as requested
Skills / experience required
Having at least 4-year experience and proven records in end-to-end strategic marketing
- Bachelor's degree from reputable universities or equivalent practical experience
- Being a game enthusiast is a must
- Actively driven to explore new approaches, tackle and overcome complex challenges with result-oriented mindset
- Possessing a strong logical, analytical and critical thinking ability
- Good problem-solving skill
- Able to communicate clearly and effectively
- Experienced in team management and human resource allocation
- Fluent in English
- Having experience in data analytic is a plus
- Having knowledge about Esports Content Production & Communications is a plus
