Key Account Manager (Smallbox Channel)

Job Description – Key Account Manager (Smallbox Channel)

The Role

The Key Account Manager (Smallbox Channel) is a full-time, on-site role based in the Ho Chi Minh

City Metropolitan Area, responsible for managing and growing key accounts within the Smallbox

channel in the FMCG industry.

This role focuses on building strong, long-term partnerships with Smallbox customers, driving

sustainable sales growth, and delivering channel-specific strategies. The Key Account Manager

will lead business planning, analyze market and shopper insights, and work closely with internal

teams to ensure strong in-store execution and achievement of commercial objectives.

Key Responsibilities

• Develop and maintain strategic relationships with key Smallbox accounts, including

wholesalers, distributors, and key independent retailers.

• Build and execute channel-specific business plans to drive sales growth, distribution,

assortment, and visibility within the Smallbox channel.

• Analyze FMCG market dynamics, shopper behavior, and sales performance to identify

growth opportunities and optimize pricing, promotions, and product mix.

• Lead commercial negotiations with customers, including trade terms, promotions, and

joint business plans.

• Ensure excellence in execution at store level by working closely with field sales,

merchandising, and operations teams.

• Collaborate closely with Smallbox SKAM, Logistics, and cross-functional teams to ensure

product availability, service level achievement, POSM readiness, and successful campaign

execution.

• Manage trade plan, investment and promotion budgets effectively, monitor ROI, and

ensure all spending aligns with approved business objectives and customer agreements.

• Monitor account performance, track KPIs, and provide regular business reviews and

forecasts.

• Coordinate day-to-day customer service activities, promptly addressing issues and

ensuring high customer satisfaction.

• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Sales &

Operation teams to deliver aligned commercial objectives.

Qualifications & Requirements

• Strong Key Account Management experience, with proven ability to manage and grow

high-value customers.

• In-depth knowledge of Minimart operations and channel development

• Strong commercial planning background with analytical and strategic thinking

• High learning agility, collaborative approach, growth-oriented mindset, proactive,

ownership-driven attitude.

• Solid business planning and analytical skills, with the ability to translate data into

actionable strategies.

• Excellent communication, negotiation, and stakeholder management skills

• Ability to work independently and collaboratively in a fast-paced FMCG environment.

• Minimum 3 years of experience in Sales, Trade Marketing, Key Account or related

functions; experience in FMCG and Smallbox/Modern Trade is a strong advantage.

• Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.

Benefits:

• Competitive compensation package, including a base salary and performance-based incentives (KPI/Target-based bonuses).

• Full participation in mandatory social insurance, health insurance, and unemployment insurance in accordance with Vietnamese labor laws.

• Health and accident insurance coverage (subject to company policy).

• Annual leave entitlement and public holiday benefits in compliance with labor regulations.

• A dynamic and professional working environment with direct exposure to leading FMCG clients and an extensive nationwide distribution network.

• Clear career development opportunities, with training and capability-building programs in Key Account Management, Commercial Excellence, and Channel Strategy.

• Empowerment and ownership in daily responsibilities, with opportunities to directly contribute to the growth of the Smallbox channel.

• Participation in employee engagement activities, learning initiatives, and professional development programs organized by the company.