Skills
Chi tiết công việc Digital Performance Marketing Specialist tại Kolabora Group
Job Description :
- Plan and execute all digital acquisition activities using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, etc.
- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Job Requirement :
- Bachelor's degree in any related field.
- Proven working experience in digital marketing.
- Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads
- Have experience in managing Ad Networks for acquisition campaigns.
- Have basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Appsflyer).
- Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
- Have basic understanding of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Placement in Gading Serpong, Tangerang
Giới thiệu về công ty
Kolabora Group adalah sebuah perusahaan yang bergerak di bidang Home & Living Textile, yang dalam waktu singkat telah meraih penjualan No.1 dalam kategori Home Textile di beberapa E-Commerce terkemuka di Indonesia. Di Kolabora Group, kami percaya suasana "Work Hard, Play Hard" adalah kunci kesuksesan untuk meraih hasil yang optimal. Be a part of Kolabora, live an impactful life and join us on the mission to improve the quality of human lives.
Địa chỉ văn phòng
OnePM Building, Gading Serpong