Job Requirements
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Skills
Job description for Digital Marketing Specialist at Circle K Indonesia (Head Office)
- Track, measure, optimize, and report performance of paid ad campaigns
- Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis, and reporting
- Tracking keyword research, keyword lists, and keyword bucketing
- Create and optimize keyword ad copy and landing pages
- Activate A/B testing with the intent of improving impression share, quality score, and CPL
- Monitor competitor activity and keyword ranking performance
- Managing budget and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, and optimization for paid channels
- Working closely with digital and creative marketing team to improve ideas, feedback, and present result
- Minimum 3 years of experience in digital media ads
- Minimum D3/S1 from all majors
- Have a good understanding on using various paid channels
- Have a good understanding on direct response and best practice of interactive marketing
- Professional and have a personal integrity
- Excellent verbal and written communication skills
- Good copywriting and proofreading skills
- Have a good understanding on using various Google Analytics and other analytical tools
- Placement : JATINEGARA, JAKARTA TIMUR
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