Digital Marketing Specialist
Skills
Chi tiết công việc Digital Marketing Specialist tại PT. Indo Teknologi Utama
About Us
Love Japanese snacks? Love kawaii culture? Want a career centered in otaku culture? Become part of the team!
We share the latest Japanese pop culture through snacks and kawaii merchandise, and we recently launched a new service that lets anyone experience playing authentic Japanese arcade machines online.
We currently cater to subscribers and players in over 103 countries around the world! If you want to know more about what we do, you may check the following links:
About the position
We are looking for professional Digital Marketing (intermediate-senior level) with the following job duties.
Job Responsibilities:
- Plan and execute a PPC strategy to increase conversions/CVR and meet the company's target CPA.
- Create and optimize all sorts of advertisement campaigns based on CPA & ROI on both Google Ads and Facebook Ads.
- Budget planning, content ideation, and implementation schedules.
- Optimize user funnels and A/B test UX to increase CVR across the site.
- Running data-driven campaign marketing across acquisitions, retention, and optimization.
- Collects customer data and analysis interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
Skills and Qualifications:
- Bachelor/Master degree in Marketing or related field
- 3+ years work experiences in the related field
- Fluent in English (oral and written), fluent in Japanese is a plus.
- Proven working experience managing PPC Accounts and Digital Marketing.
- Strong knowledge of paid user acquisition.
- Demonstrable experience leading and managing SEA and/or DSP campaigns.
- Experience in setting up and optimizing Google Adwords and Facebook campaigns.
- Experience in optimizing landing pages and user funnels using tools such as optimizely/VWO.
- Experience with A/B testing and multivariate experiments.
- Solid knowledge of website analytics tools, i.e. Google Analytics, SEMRush.
- Strong analytics skills and data-driven thinking.
- Must have experience with Excel or Google Sheet.
Pluses:
- Experience leading and managing SEO strategies.
- Experience with email marketing tools, i.e. Klaviyo, Mailchimp.
- Experience with Supermetrics.
- Experience with Customer Data Platform.
Giới thiệu về công ty
Love Japanese snacks? Love kawaii culture? Want a career centered in otaku culture? Become part of the PT. Indo Teknologi Utama team ! PT. Indo Teknologi Utama shares the latest Japanese pop culture through snacks, gift cards and kawaii merchandises. We currently cater to subscribers in over 103 countries in the world!
- Tokyo Treat : https://tokyotreat.com
- YumeTwins : https://yumetwins.com
- nomakenolife : https://nomakenolife.com
- Japanhaul : https://japanhaul.com
- Japancodesupply : https://japancodesupply.com
Our vision is to build an ecosystem where anyone can start and discover anything.
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