Chi tiết công việc Digital Marketing Specialist tại bTaskee Vietnam
Location: Đà Nẵng (Vietnam-based)
Market: Southeast Asia (starting with Malaysia)
Job Overview:
bTaskee is looking for a proactive and data-driven Digital Marketing to plan and execute digital campaigns, optimize marketing performance, and support market expansion activities. This role will work closely with cross-functional teams to drive customer acquisition, enhance brand presence, and improve conversion performance across multiple channels.
Responsibilities and Duties:
1. Digital & Performance Campaigns
- Plan and execute advertising campaigns across Google, Facebook, Instagram, and YouTube;
- Manage and optimize advertising budgets based on CAC, ROAS, and conversion goals;
- Monitor campaign performance and continuously optimize for better results.
2. Content & Localized Marketing
- Localize content to align with Malaysian culture and user behavior;
- Develop and manage content calendars across marketing channels;
- Collaborate with local KOLs/KOCs in the target market;
- Ensure brand consistency across all international market communications.
3. SEO & Website Optimization
- Optimize website content and structure based on local keywords and search trends;
- Analyze user behavior and recommend improvements to website experience and conversion flow;
- Track website traffic and conversion performance using Google Analytics and related tools.
4. Analytics & Reporting
- Monitor key marketing metrics including Traffic, Leads, CPA, and ROI;
- Prepare periodic performance reports and recommend growth strategies;
- Conduct A/B testing and performance experiments to identify optimization opportunities.
5. Market Launch Support
- Support pre-launch activities and offline activations when required;
- Collaborate with the Operations team to ensure marketing campaigns align with market realities and business goals.
6. Perform other tasks assigned by the Line Manager
Qualifications and Skills:
- Minimum 2 years of experience in Digital Marketing or Performance Marketing;
- Hands-on experience with Google Ads and Meta Ads platforms;
- Good understanding of SEO and content marketing;
- Strong analytical mindset with the ability to optimize campaign performance based on data;
- Proficient in English communication, both written and spoken;
- International mindset with strong adaptability and willingness to learn;
- Proactive, growth-oriented, and comfortable working in a fast-paced international environment;
- Have a personal laptop.
Benefits:
- KPI-Based Salary – Earn what you deserve through your contributions;
- 13th-Month Bonus – Rewarded based on both your performance and the company’s success;
- Annual Performance Review – Unlock growth opportunities every year;
- BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
- Comprehensive Healthcare – Regular check-ups & a premium health package;
- Premium Healthcare - Exclusive top-tier health insurance for your well-being;
- SHUI Compliance – Contributions aligned with legal regulations;
- Generous Leave Policy – Enjoy 12–16 annual leave days per year;
- Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
- Engaging Workplace – Activities & exciting team-building events;
- Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.
Working Schedule: Monday to Friday - 08:30 AM to 06:00 PM
Working Location: Nguyen Lo Trach, Hoa Cuong Ward, Da Nang
