Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Manage Website Infrastructure
To get a website running, web admins must set up a web host, configure access for users, establish news and mail servers, and seamlessly connect databases and other back-end components. They’re responsible for familiarizing clients with the website and making sure it functions smoothly.
Web admins constantly evaluate website performance by checking metrics such as loading time and memory consumption. Going beyond the technical aspects, they also assess user feedback, effectiveness, and traffic, even exploring marketing techniques such as newsletters and SEO to draw more users into the website.
Provide Technical Support
Websites require constant maintenance after setup. No matter how robust a site is, it’s never a one-time job, and web admins must be proactive when addressing user concerns and resolving bugs. Additionally, upgrades and improvements are inevitable in the fast-paced world of tech, so it’s up to web admins to integrate these advances.
Create and Update Web Pages
Web admins work directly with code and often update webpages to add content or tweak the layout. For large-scale changes such as expanding the website, they create new web pages based on wireframes, which they may design themselves.
Evaluate Structure and Content
Because of their familiarity with the website and their role in updating it, web admins contribute to the development of a website’s structure. They set basic standards for both graphics and content, checking for quality before uploading components.