Mô tả công việc
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Skills
Chi tiết công việc Digital Marketing Specialist tại Mercedes-benz
- Integrate MKT content of new product launch, based on business, Marketing objectives and assigned budget on digital platforms
- Work with Regional Hub and Head of Marketing to develop digital content, layout for new product launches
- Work closely with digital MKT team for integrated Marketing launch campaigns
- Manages social media channels. Planning and implementing online activities for the company's programs on the Website, online advertising channels (Google Adwords, Facebook Ads ...), social networks (Facebook, Instagram ...)
- Planning, executing, and measuring marketing campaigns on multiple channels: Facebook, Google, e-com platforms (Shopee, Tiki, Lazada, Sendo), affiliate, ad networks, etc.
- In charge of carlines content on OneWeb, work closely with Product team. Ensure seamless working process among Internal team (Product, Commercial...) and Brand during campaigns.
- Working with agency to develop content and implement both traditional (Print, Poster, OOH, TVC...) & digital media plan, social media & direct marketing to support new product launch (as well as product sustaining campaign/ retail promotion campaign or run out campaign). Follow up with agency to deliver committed KPI or sales objective
- Manage agencies to prepare for advertisement materials require
- University degree in economics or business administration
- Fluent English, written and verbal
- Excellence knowledge of MB brand and product range
- Good knowledge of Vietnamese auto market, understand consumer behavior, customer insight and expectations
- Trend-savvy in Marking in general, digital marketing, customer insights & behaviors, apply to daily work
- Interpersonal skills and presentation skills
- Result-oriented, ongoing improvement & exceed-expectation mindset
- Marketing experience in automobile industry is an advantage
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