Chi tiết công việc Digital Marketing Manager tại GOODFOOD
The digital marketing manager has several job responsibilities to execute. Some of these roles include:
- Develop and scrutinize all the campaign budgets
- Design and manage the entire digital marketing department. This role is inclusive of display advertising, email marketing, the company website and marketing databases
- Plan and control the company’s social media channels and company website
- Grow the website traffic and enable digital growth
- Work with our content marketing specialist on content creation and distribution
- Monitor the primary marketing metrics to establish the effectiveness of online advertising
- Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
- Review the brand message regularly to ascertain its consistency
- Develop a workable digital marketing strategy
- Collaborates with other supporting teams to create impressive client-centred landing pages
- Recruitment, selection, and training of marketing operations employees in the digital marketing department
- Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
- Analysis of end-to-end consumer experience in different digital channels.
- Identify the latest digital technologies and current digital trends affecting the industry
- Prepare and execute conversion tests
