Job description for Digital Marketing Manager at PT Berbagi Inovasi Teknologi (Biteship)
Role Overview:
Biteship is looking for a Digital Marketing Manager to lead and orchestrate our marketing function across acquisition, content, CRM, campaigns, and channel performance. You will translate business priorities into integrated marketing plans, coordinate internal and external resources, and ensure marketing initiatives contribute to sustainable growth and healthy customer acquisition economics.
This role combines strategic ownership with hands-on involvement across execution and performance measurement. You should be comfortable moving between campaign planning, content creation, agency coordination, data analysis, and optimization as needed.
Key Responsibilities:
- Develop annual, quarterly, and monthly marketing priorities across search, content, social, paid acquisition, CRM, and campaigns.
- Lead end-to-end marketing campaigns, from audience and messaging to channel mix, execution, KPI tracking, and post-campaign evaluation.
- Develop and manage the monthly content and campaign calendar based on business priorities, customer insights, market trends, competitor activity, and search opportunities.
- Translate marketing objectives into messaging, content themes, creative briefs, and channel-specific plans, while reviewing or creating key assets such as KV, copy, captions, landing pages, email, and blog content when needed.
- Manage external marketing partners, including social media and performance marketing agencies, ensuring priorities, deliverables, budgets, and KPIs are aligned.
- Work closely with the SEO Specialist to align search strategy, website content, editorial priorities, and campaign opportunities.
- Own CRM and lifecycle marketing initiatives through Hubspot, including segmentation, nurturing, reactivation, automation, and lead handoff.
- Own marketing performance measurement end to end, including data collection, reporting, analysis, and recommendations across CAC, CLTV, lead quality, conversion, customer acquisition, and channel performance.
- Collaborate with Sales, Product, Operations, Engineering, and other stakeholders to support product launches, business initiatives, and customer-facing communications.
- Support PR, media placement, thought leadership, and other external communications when relevant, while continuously identifying initiatives to scale, improve, deprioritize, or stop.
Required Skills & Qualifications:
- 3-5 years of experience in marketing, digital marketing, growth marketing, or a related field in B2B, SaaS, logistics, e-commerce, technology, or marketplace businesses.
- Strong understanding of digital acquisition, content marketing, SEO, paid media, CRM, and marketing funnels.
- Experience planning and managing integrated marketing campaigns across multiple channels.
- Experience with GA4, Google Search Console, Looker Studio, or similar analytics tools.
- Understanding of SEO, GEO/AEO, and AI-driven search behavior.
- Familiarity with CAC, CLTV, attribution, lead scoring, and lifecycle marketing.
- Experience supporting PR, thought leadership, or media initiatives.
- Comfortable with both strategic and hands-on work, including content review or creation, campaign execution, reporting, and performance analysis.
- Strong analytical skills and experience working directly with marketing and funnel data.
- Experience managing external agencies, vendors, or cross-functional projects.
- Strong project management and stakeholder management skills.
- Ability to translate business priorities into clear marketing plans and execution roadmaps.
- Strong written and verbal communication skills in Bahasa Indonesia, with working proficiency in English.
Nice to Have:
- Experience using Hubspot or another CRM and marketing automation platform.
