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Chi tiết công việc Digital Marketing Manager (for GetPlus) tại Pt Merah Cipta Media
- Responsible for optimizing performance marketing channel (Facebook Ads, Google Ads, etc) as a customer touchpoint.
- Develop and monitor ads campaign budget regularly, and also measure the effectiveness of ads campaign.
- Work very closely with Campaign and Content Marketing team to deliver the communication and offer that GetPlus has, to segmented audiences.
- Coordinate with the Creative team to create dynamic, catchy, and on-trend content for your ads campaign.
- Create monthly report on budget usage and ads campaign result.
- Bachelor's degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (Minimal 5 years), extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
- Highly proficient in using digital ads platform such as Facebook Ads and Google Ads
- Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Appsflyer) for campaign set-up and tracking purposes.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Appsflyer).
- Have basic understanding of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practice