Digital Marketing Lead

Overview:

We are seeking a highly motivated Digital Marketing Lead with at least 3 years of experience in marketing or a relevant field to drive our digital marketing efforts. The ideal candidate will have expertise across Website/SEO, Social Media and Community Management, and Email Marketing, bringing creativity, strategy, and analytical skills to the role.

Role & Responsibilities

● You will work alongside teams from Vietnam and Singapore to advance JDI Central's marketing strategies in both regions. Overseeing a dedicated team of three, you will lead the development and execution of impactful Marketing campaigns.

Website & SEO

● Identify critical Website and SEO key performance indicators (KPIs) on a monthly basis with a focus on generating inbound leads.

● Implement SEO strategies to improve organic search rankings and drive traffic growth.

● Conduct keyword research and analyze performance metrics to identify optimization opportunities.

● Conduct a comprehensive website audit covering all aspects ranging from technical factors to on-page and off-page elements

● Conduct backlink campaigns to help build the company website presence across key platforms and channels.

Social Media Management

● Develop and execute comprehensive social media strategies across platforms.

● Create, schedule, and analyze social media campaigns to drive brand awareness and audience growth.

● Monitor trends and adapt strategies to stay ahead in the digital landscape.

Email Marketing

● Designed and managed email marketing campaigns, ensuring high deliverability and engagement rates.

● Create compelling email content tailored to target audiences and campaign goals.

● Analyze campaign performance and optimize for open rates, click-through rates, and conversions.

Are you the right fit?

● Bachelor’s degree in marketing, business, communications, or a related field.

● At least 3 years of proven experience in website management, SEO, social media, and email marketing.

● Strong analytical abilities and familiarity with tools like Google Analytics, SEMrush, or similar platforms.

● Proficiency in social media scheduling tools and email marketing platforms (experience with Zoho is a plus).

● Great communication skills, both written and verbal, with a professional level of English proficiency.

● Effective project management skills to ensure timely and quality deliverables.

● Creative problem-solving abilities, focused on delivering measurable outcomes.

What are we offer:

● Dynamic, young and friendly environment with enjoyable staff activities

● Laptop

● Base salary package

● Annual leaves with 14 days, 04 days medical leave and 01 birthday leave

● Performance based reward and recognition

● Healthcare package, company trip and teambuilding