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- Plan and execute all digital marketing plans, including SEO/SEM implementation
- Design, build and maintain a positive, strong and growing social media presence
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimize spend and performance based on the insights
- Monitor and report performance of all marketing campaigns against set goals (KPIs and targets)
- Work with other departments to plan & execute campaigns
- At least 1 year of relevant experience
- Hands-on experience in marketing planning and strategy
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Excellent knowledge of website analytics tools (e.g. Google Analytics)
- Strong analytical skills and data-driven thinking
- Familiar and fluent with marketing tools including SEM / Google Analytics / Mailchimp / Zoho Mail.
- Great interpersonal and communication skills
- Knowledge on design is an added advantage