Job Requirements
Skills
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Job description for Digital Marketing Conversion Optimization Specialist at Cv. Konsultan Teknologi Indonesia
- Manage key conversion points in the marketing funnel
- Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
- Optimize our marketing’s conversion paths
- Increase conversion rates and drive marketing-qualified leads for our sales team
- Optimize the lead-to-customer conversion rate
- Increase funnel marketing efficiencies
- BA/BS or equivalent working experience
- Past experience with web analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
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