Chi tiết công việc Creative Director / Associate (Copy-based) tại HEPMIL Vietnam
Creative Director (Content-based)
Location: Ho Chi Minh City – Hybrid (District 1)
Company: Hepmil Vietnam – Hepmil Creators’ Network (HCN)
https://www.hepmil.com/
About the role
Hepmil Creators’ Network (HCN) is a social commerce-focused MCN agency connecting brands with top creators across Southeast Asia. We develop creator-driven campaigns that combine storytelling, social-first content and commerce performance to help brands reach Gen Z and Millennial audiences.
We are looking for a Creative Director (copy-based) who can lead creative thinking and develop scalable content ideas that drive both engagement and business impact. This role requires someone who understands how to turn creative ideas into commercially effective campaigns in the creator economy.
Key Responsibilities
1. Creative Direction & Big Idea Development
● Lead the creative direction for social commerce and influencer marketing campaigns.
● Develop big ideas and storytelling frameworks that can translate brand objectives into impactful social-first content.
● Ensure creative concepts are both culturally relevant and commercially effective.
2. Content-led Creative Thinking
● Drive the development of content-first campaign ideas, especially for TikTok and short-form platforms.
● Identify scalable formats such as content IPs, creator-led series, branded storytelling formats and social-native campaigns.
● Ensure ideas can evolve beyond a single campaign and scale into sustainable content ecosystems.
3. Strategic & Business Alignment
● Work closely with Strategic Planner and Business teams to translate marketing challenges into creative solutions.
● Help define the creative approach that solves real marketing problems, not just visually appealing ideas.
● Participate in pitching and presenting creative concepts to clients and stakeholders.
4. Creative Leadership
● Lead and mentor the creative team, guiding the ideation process and ensuring high creative standards.
● Encourage an open-minded, collaborative and experimentation-driven culture within the team.
● Provide direction that helps the team balance creativity with practical execution and business results.
5. Social & Cultural Awareness
● Stay up-to-date with social media trends, creator culture and TikTok-native storytelling formats.
● Identify opportunities where brands can connect with audiences through authentic and engaging content narratives.
Qualifications
● 6+ years of experience in creative roles within digital agencies, social media agencies, MCN or content studios.
● Strong background in copy-driven creative thinking and storytelling.
● Proven ability to develop big ideas that translate into effective campaigns.
● Strong understanding of social media platforms, especially TikTok and creator-driven marketing.
● Ability to balance creative vision with commercial objectives.
● Experience leading and mentoring creative teams.
● Strong presentation and communication skills.
Preferred Qualifications
● Experience working with social commerce, influencer marketing or creator campaigns.
● Background from local creative agencies or social-first agencies is a strong plus.
● Experience developing content IPs or viral social formats.
● Strong sense of art direction and visual storytelling, even with a copy-based background.
Benefits
- Salary + 13th salary + pfm bonus (total package at least 13 to 14+ months salary)
- Flexible working hours: 09h00 - 18h00; Work from home on Friday
- 100% salary from the probation.
- Full Insurance after probation
- 21 days annual leave, 14 days sick leave, 60 days hospitalization leave.
- Laptop is provided
- 13th salary, Labor-union bonus/gift on holiday/tet,...
- Teambonding meals, teambuilding trips, annual health check.
