Job Requirements
Skills
Job description for Copywriter at Ruangguru
- Researching on topics related to industry and also identifying areas for improvement in our existing content
- Preparing and publishing articles about our company’s products and services
- Writing original copy for social media and ads
- Editing and reviewing content generated by Junior Copywriters
- Monitoring content-related metrics (e.g. web traffic, conversion rates etc.)
- Ensuring that our content is updated with latest company news
- Creating as well as overseeing weekly/monthly reports on content
- Interviewing internal teams, clients and industry experts for better understanding our products
- Liaising with Designers for enriching text with visual aids (e.g. images, charts etc.)
- Shaping tone and language for usage in brochures, banners and sales emails
- Using SEO practices for the purpose of optimizing articles and increasing their search rankings
- At least a Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
- Prior experience as a Product Copywriter, Copywriter or a similar role
- A portfolio of published works
- Exceptional writing as well as editing skills
- Ability to create small creative texts (e.g. social media posts) as well as large content pieces (e.g. product descriptions)
- Experience with a content management system (e.g. WordPress)
- Experience with keyword research and content optimization
- Proficiency in English
- Strong verbal as well as written communication skills
- An analytical mind with a keen eye for details
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