Copywriter

JOB DESCRIPTION

Job Summary

Create and edit social copy, concepts and video writing in English and Vietnamese, and provide translation/transcreation and localization guidance. Maintain clear brand tone and accurate approved claims across high-volume market variants.

Reports to: Creative Director

Responsibilities

Social Concepts and Video Writing

• Develop social concepts, headlines, captions and calls to action from approved briefs, adapting tone, length and structure to the intended platform.

• Write video scripts, on-screen text and voiceover copy, coordinating pacing, meaning and visual treatment with AD and Video Editor.

Translation and Localization

• Create and edit English and Vietnamese copy, including translation/transcreation that preserves intent and local relevance.

• Prepare clear localization guidance, copy decks and version labels. Coordinate qualified local review for other languages and resolve meaning or tone questions.

Editorial Quality and Version Control

• Proofread spelling, grammar, consistency and brand tone. Check product facts and claims against approved source material and flag unsupported statements.

• Consolidate copy revisions through the account workflow, identify ambiguity early and maintain the correct approved copy across deliverables.

Creative Collaboration and AI Assisted Writing

• Contribute concepts and constructive feedback in creative reviews. Explain writing choices and adapt copy to documented client/market decisions.

• Use preferred AI tools for ideation, drafts, variants or transcreation when appropriate. Personally edit and verify outputs and maintain human language/claims review.

Qualifications

Required Experience and Capabilities

• Relevant advertising/creative agency or content-production experience, regional or multi-market delivery, high-volume social production, and consumer-electronics client experience.

• Indicative experience is 3-6 years in copywriting, including social copy, concept development, scripts and localization.

• Portfolio demonstrating high-quality English and Vietnamese writing, social-platform fluency and the ability to preserve a brand voice across formats.

• Ability to write concise scripts, supers and voiceover copy that work with visual storytelling and production constraints.

• Strong proofreading and fact-checking discipline using supplied approved product/claims references; ability to recognize when market/client confirmation is needed.

• Experience maintaining structured copy versions, responding to consolidated feedback and collaborating with design, video and account teams.

• Strong professional writing and editing in English and Vietnamese. Thai, Indonesian and Malay are preferred additional languages.

Preferred Capabilities

• Professional writing/editing capability in Thai, Indonesian and/or Malay, with clear evidence of proficiency in each claimed language.

• AI-assisted copywriting/transcreation and familiarity with structured copy inputs for internal automation-assisted localization and versioning.

A CV and a relevant portfolio are required.

Collaboration

• Reports to: Creative Director.

• Develop concepts with the CD/AD, work with Designers and Video Editors on execution, and coordinate copy inputs and feedback through AMs. Use designated market reviewers for languages and approvals beyond personal capability.

WHAT WE OFFER

Competitive salary: negotiable, based on your experience and capabilities

Working hours: Monday to Friday, 8:30 AM – 6:00 PM

Full social insurance: social, health and unemployment insurance based on your full salary, in line with Vietnam Labor Law

Healthcare insurance: private health insurance package for employees

Annual leave: [15] days of paid annual leave per year, plus public holidays

Annual health check-up

Performance review: annual salary review and performance bonus [13th-month salary]

Learning & development: training programs and hands-on exposure to global brands within the Cheil Worldwide network

Work environment: a dynamic, creative international agency environment, with a modern office at Bitexco Financial Tower, District 1, HCMC

Company activities: team building, year-end party and other employee engagement activities