Chi tiết công việc Copy Lead tại CÔNG TY TNHH TMRW VIỆT NAM
1. Job description:
We are looking for a Copy Lead who can lead ideas, shape narratives, and elevate creative standards across campaigns.
This role is not only about writing great copy, it’s about leading creative thinking, guiding teams, and turning strategic insights into impactful campaigns across digital, social, PR, and integrated platforms.
You will work closely with Creative Directors, Strategists, Account teams, and clients to deliver bold, culturally relevant, and effective ideas.
2. Key Responsibilities:
- Lead creative copy development across integrated campaigns (digital, social, PR, film, activation, etc.)
- Translate business and strategic objectives into strong creative concepts and storytelling
- Guide and mentor copywriters to ensure high creative quality and consistency
- Collaborate with Art Directors, Designers, Strategists, and Production teams throughout campaign development
- Present and defend creative ideas confidently to internal teams and clients
- Ensure tone of voice and messaging align with brand strategy across all touchpoints
- Drive idea generation and contribute to pitches and new business opportunities
- Manage timelines and oversee copy quality across multiple projects
3. Qualifications:
- 6–8+ years of copywriting experience in agency environment
- Strong conceptual thinking with integrated campaign experience
- Excellent English writing, storytelling, and presentation skills
- Proven experience leading campaigns and mentoring junior/mid-level creatives
- Strong understanding of digital culture, social trends, and audience behavior
- Ability to work under pressure and manage multiple projects simultaneously
- Experience in pitching and client-facing communication
- Strategic mindset with passion for creativity and storytelling
4. Benefits:
Salary based on sale performance package
Working in a dynamic international environment
Growing business
Salary reviewed annually
Once employees have passed probation and signed a labour contract, the employee will have other benefits such as annual leave days, bonus salary, social insurance, health insurance, unemployment insurance (Vietnamese Law), insurance benefit package (Bao Viet Healthcare), training programs, etc.
