COPY LEAD

I. ROLE OVERVIEW
Lead the Copy team and raise the quality of ideas, messaging and execution across retainer accounts. You will work mainly with Healthcare and Beauty/Cosmetics brands, across an approximately mix of advertising materials and performance content (IMC)

II. WHAT YOU WILL LEAD

• Creative direction: Turn business and brand briefs into strong concepts, key messages, campaign lines and scalable content systems.
• Quality ownership: Review and take final responsibility for copy quality, brand voice, persuasiveness, accuracy and channel fit before client submission.
• Performance content: Develop hooks, angles, headlines, calls to action and testable variations; use media data to improve the next content cycle.
• IMC campaigns: Lead copy from pitch to execution across social, digital, video, KOL/KOC, PR activations and other relevant touchpoints.
• Team development: Allocate work, coach writers, give clear feedback, manage priorities and build practical standards, templates and review checklists.
• Cross-functional leadership: Partner with Strategy, Art/Design, Account, Media/Performance and Production, and present or defend creative recommendations to clients.
• Category responsibility: Research products and audiences, control claims and sensitive wording, and protect accuracy, safety and compliance at all times.
  

III. WHAT WE ARE LOOKING FOR

• 5+ years of agency or comparable Copywriting/Creative Content experience, including 1–2 years leading people, creative quality or major projects.
• A portfolio covering both performance/advertising materials and multi-channel IMC campaigns, with your role and contribution clearly stated.
• Strong conceptual thinking and excellent Vietnamese writing/editing; working English and bilingual content capability are advantages.
• Hands-on understanding of digital platforms, brand communication and data-informed content optimization.
• Proven ability to delegate, coach, resolve challenges, influence cross-functional teams and manage multiple deadlines and client feedback.
• Healthcare, pharmaceutical, personal care or cosmetics experience—and familiarity with controlled claims—is a strong advantage.
• A proactive learning mindset and evidence that AI is already integrated into your day-to-day creative workflow
  

III. HR POLICIES

• Salary Range: 25,000,000 – 28,000,000 gross per month.
• Annual leave, statutory insurance, annual health check, and PVI health insurance.
• MacBook provided; professional training and updated Digital Marketing practices.
• Company trip, team building, monthly birthday events, and team activities.
• Working hours: 9:00–18:00, Monday to Friday.
• Location: 12A Floor, Long Tower, 101–103 Nguyen Cuu Van Street, Gia Dinh Ward, Ho Chi
• Minh City.
  

V. APPLICATION INFORMATION

• CV and a short cover note outlining relevant agency and leadership-readiness experience.
• Portfolio with a clear description of your role and contribution to each selected project.