Job Requirements
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Skills
Job description for Content Writer at Kasual
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
- Minimum 2 years experience as similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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