Content Creator

1. Content Production

• Write scripts for TikTok videos, Reels, and advertising formats.
• Craft compelling captions, headlines, and hooks to capture audience attention.
• Participate in basic filming or coordinate with the production team to execute content.
• Collaborate closely with designers and editors to finalize high-quality outputs.

2. Content Performance Optimization

• Monitor and analyze key metrics such as views, reach, engagement, CTR, and conversion rates.
• Recommend improvements based on data insights to enhance content effectiveness.
• Conduct A/B testing on concepts, hooks, and formats to optimize performance.

3. Campaign and Livestream Support

• Develop ideas and scripts for livestreams, including content flow and key selling points.
• Create content for campaigns such as product launches, promotional events, and major sale days.
• Work closely with Ads and Affiliate teams to maximize content impact.

4. Content Ideation and Planning

• Develop content ideas for platforms such as TikTok, Facebook, and Instagram, including short-form videos, livestream concepts, posts, and stories.
• Build and manage weekly and monthly content plans to ensure consistency and effectiveness.
• Ensure all content aligns with brand positioning and established guidelines.

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Reporting line: Content Lead or Marketing Manager

KPIs (Reference)

1. Content Output:

• 20–30 videos per month
• 15–30 social posts per month

2. Performance Metrics:

• Engagement rate
• Average views per video
• Percentage of videos hitting target views

3. Contribution:

• Support conversion for campaigns and livestreams