Content Creator

At TBWA\Group Vietnam, we're looking for a creative and versatile Content Creator who can bring ideas to life both behind and in front of the camera. If you're passionate about social content, storytelling, video production, and enjoy taking on the role of a VJ when needed, we'd love to have you on our team.

Join us in creating engaging, platform-ready content — from developing concepts and scripts to shooting, hosting, and editing videos — that helps brands connect with audiences in meaningful and culturally relevant ways.

ROLES AND RESPONSIBILITIES

• Develop creative content ideas, concepts, scripts, and storyboards for social media and digital platforms.

• Create engaging, social-first content across formats including short-form videos, UGC-style content, branded content, and editorial-style content.

• Take on VJ / on-camera roles when required, including presenting, hosting, interviewing, and engaging with audiences naturally on camera.

• Plan and execute lightweight video shoots using mobile devices or compact production equipment at client or approved locations.

• Handle end-to-end video production, including shooting, basic lighting, sound, directing talent, and on-set coordination.

• Edit and produce short-form video content optimized for TikTok, Instagram Reels, Facebook, and other digital platforms.

• Write engaging scripts, hooks, captions, and copy for both video and social content.

• Publish photo and video assets produced in this role on clients' Facebook, TikTok, and other agreed social channels within the monthly production scope.

• Develop copywriting and captions for AI-generated assets produced by the Content Studio.

• Stay up to date with social media trends, creator culture, memes, emerging formats, and platform features.

• Collaborate with Creative, Account, Strategy, Production, and Content Studio teams to deliver timely and high-quality content.

• Ensure all content aligns with brand guidelines, campaign objectives, and platform best practices.

• Be proactive in experimenting with new formats, production techniques, and creative approaches.

QUALIFICATIONS AND SKILLS

To thrive as a Content Creator at TBWA\Group Vietnam, you should be a hands-on creator who is comfortable developing ideas, appearing on camera, shooting, and editing content from start to finish.

Qualifications

• 3–5 years of experience in content creation, video production, social media, or a related creative role, preferably within an advertising agency, creative agency, production house, or content studio.

• Proven experience creating short-form video content for TikTok, Instagram Reels, Facebook, or other digital platforms.

• Experience as a VJ, host, presenter, interviewer, or on-camera talent is a strong advantage.

• Experience planning and executing lightweight video shoots using mobile devices, DSLR/mirrorless cameras, or compact production equipment.

• Strong portfolio demonstrating content ideation, storytelling, shooting, on-camera performance, video editing, and social-first thinking.

• Experience creating branded content, UGC-style content, or campaign-driven social content is a plus.

Skills

• Strong understanding of TikTok trends, creator culture, memes, social formats, and platform best practices.

• Strong on-camera presence and communication skills, with the ability to present naturally and confidently as a VJ/host.

• Excellent content ideation, scripting, shooting, directing, and editing skills.

• Ability to independently handle the end-to-end content production process, from idea to final video.

• Proficiency with video editing and creative tools such as Premiere Pro, After Effects, CapCut, Photoshop, or similar software.

• Basic understanding of camera operation, framing, lighting, audio, and video production.

• Strong copywriting skills, with the ability to write engaging hooks, scripts, captions, and social copy.

• Ability to work in a fast-paced agency environment while managing multiple content pieces and deadlines.

• Strong communication and collaboration skills with cross-functional teams.

• Self-motivated, proactive, adaptable, and passionate about experimenting with new creative ideas and formats.

Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising. Together, we will shape the future of content and creativity.