Consumer Technical Public Relations Specialist

Important note

In-depth knowledge of laptops is essential for this position. You should be able to understand and analyze laptop specifications, provide consultation on purchasing decisions, and troubleshoot issues related to these products.

We're happy to offer our employees the following benefits

Great performance makes great income! To the team of ASUS, you will get:

• A Dynamic environment with positive teammates & growth mindset culture

• Competitive income with 13th month salary; quarterly bonus based on performance

• Health & wellness with health insurance & annual health check

• Company trip, team building & other benefits

Let's have a look at the job in general

The Technical PR Specialist's role is to create the most favorable opinion of the ASUS brand and ASUS Consumer products by effectively demonstrating their strengths - and creating awareness, especially among tech media and the public. This role will be key to growing the B2C laptops of the ASUS Systems Consumer. You will report directly to the Marketing Director.

What are you expected to do?

In your daily duties, you will:

• Be an opinion leader among media (especially tech media) and an expert for B2C laptops product lines. Know how to differentiate ASUS products in the market

• Build up strong relationships with media and be in charge of content development for ICT media

• Perform product testing and identify the products KSF/USP to develop the sales and marketing materials

• Efficiently manage product samples for promotional purposes, B2C customers, monitor their effectiveness, collect feedback and oversee display facilities

• Collaborate with internal teams to develop the content of sales tools collaterals (sales kit, datasheets, e-DM, product guide, spec sheet, …), website product pages and success stories

• Responsible for product training to internal Sales Marketing team and customers, including training organization, materials, and presentation content

• Support in organizing MKT events such as technical seminars and presentation preparation for launch events

• Support PR team in the development & execution of Corporate PR & PR pitching plan and managing PR crisis.

We are thrilled if you own the following qualities

• More than 2-year experience in the same position (Technical PR / Product trainer…). Or previous PR experience in the Tech industry or technical/customer service roles.

• Deep knowledge and passion for the IT industry, products, and latest technologies

• A good understanding of the B2C market is a real advantage

• Excellent writing and communication skills

• Must understand basic PR techniques and product positioning

• Ability to articulate the value proposition of our product/service offerings

• Great sense of responsibility

• Ability to manage time and juggle multiple priorities to execute high-quality deliverables;

• Able to work independently and under pressure

• Proficient in Microsoft PowerPoint and Excel

• Strong knowledge of Cinebench, 3D Mark, PC mark, HWmonitor, Stable diffusion, UL Procyon

• Fluent in English

What makes you an outstanding profile

• Passion for technology & innovation

• Effective communication

• Product storyteller

• Consumer-oriented

• Results-driven

• Organized

How you prospect your future at Asus

ASUS is also a great place to grow and shape your career. Explore the career journey of Technical PR:

From Technical PR to Senior PR or PR manager.