Mô tả công việc
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Skills
Chi tiết công việc Communications Executive tại Marathon Education
- Support Communications Manager in developing branding and communications campaigns
- Coordinate with other functions to execute marketing activities in online channels (contest, webinar, onboarding, survey, etc …)
- Develop or provide guidance for content and visual of materials about the brand, teachers, products across offline channels (Experience Centers, OOH, activation, events, etc…) and online channels (telesales, website), in formats such as key visual, video, sales collaterals, leaflet, brochure, POSM, and decoration, billboard, backdrop, etc.
- Propose and manage expenses for the above marketing activities and materials
- Produce high-quality contents (blogs, email marketing, web & social media copy, etc…) and videos (branding video, advertisement video, tiktok video, etc…)
- Continuously measure and improve content performance; analyze content performance and create reports leveraging Google Analytics, HubSpot and social media analytics tools towards some business metrics such as page views, unique visitors, conversion, followers, engagement rate etc.
- Optimize SEO contents to support digital marketing team
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- More than one years of experience in content creation in both offline and online channels. Experience in Education is a plus.
- Excellent verbal and written communication skills
- Bachelor’s Degree and above
- Able to work independently under minimal supervision
- Proficiency using Excel, Word, and PowerPoint
- Good at managing time, priorities and expenses
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