Chief Marketing Officer

## 1. COMPANY INTRODUCTION

Clevai is a leading provider of GenAI learning products for working adults and online Math and English tutoring for K-12 students in Vietnam. Clevai is expanding globally with its GenAI products and aims to become a top-5 online education platform in Southeast Asia within five years.

- Clevai received investment from Altara Ventures, FEBE Ventures, and FJ Labs and was recognized as one of the "Emerging Giants in Asia-Pacific 2022" by HSBC and KPMG.

- Clevai became a Top-3 online math provider just two years after its founding by combining celebrity Dual-Teacher livestreaming, small-group Adaptive Tutoring, and vibrant gamification to deliver courses rated 4.8/5.

- Clevai is a pioneer in applying technology to education and the organizer of the TechForStudy seminar series, featuring over 20 speakers, including technology leaders from VinAI, Earable, and Ohmnibot, as well as scholars from Harvard and Oxford. Several of these experts serve as company advisors.

- Clevai's founding team previously built a platform with 2 million paid users and 3,000 online courses across three countries.

## 2. KEY RESPONSIBILITIES

### A. GTM Strategy & Positioning

- Identify target segments among 2.4 million global GenAI content creators, KOLs, and GenAI learners.

- Develop brand narratives and automated content generation pipelines using agent fleet-calibrated authoring tools.

- Run large-scale parallel A/B testing campaigns and analyze data through continuous AI-agent compounding loops to generate insights, measure conversion rates, and validate strategic assumptions.

- Design KOL recruitment and learner monetization funnels, including freemium, subscription, B2B seats, and creator revenue-sharing models.

- Define monetization sequencing and determine when to activate each revenue stream.

- Build and scale a two-sided network by seeding supply before demand, solving cold-start challenges, and maintaining balanced growth between creators and learners.

- Translate GTM strategy into quarterly OKRs, weekly operating rhythms, and budgets.

- Continuously optimize resource allocation based on performance data.

### B. Content, Brand & Demand Generation

- Build and operate founder-led and KOL-led content engines, including flagship content, long-form articles, short-form videos, social media posts, newsletters, and partner collaborations.

- Establish a proof-based brand through authentic case studies, measurable user outcomes, and verifiable social proof.

- Plan and supervise performance marketing funnels using automated tools and AI-agent teams.

- Manage paid social campaigns, landing pages, and lifecycle communications across Email and Zalo.

- Maintain positive unit economics and establish clear performance criteria for scaling, optimizing, or discontinuing marketing campaigns.

- Lead B2B go-to-market initiatives, including design-partner pilots with SMEs, case study development, and repeatable lead-generation pipelines.

- Build an effective process for handing qualified B2B opportunities over to sales teams.

### C. Build Software Products with 100% AI-Native Engineering (Strong Plus)

- Independently or with AI Architect support, build and continuously improve end-to-end GTM tools, including:

- KOL/Creator CRM and deal desk

- Marketing funnel and attribution dashboards

- Customer lifecycle automation

- Social listening pipelines

- Content repackaging and distribution workflows

- Learn on the job to deliver 2–4 complete projects per month, rather than isolated features.

- Lead lean "1.5-person Squads" capable of delivering in 1–2 weeks what traditionally required 4–6 people over 2–3 months.

- Apply Multi-Agent orchestration patterns, Compounding Loops, and AI-Native Infrastructure.

- Analyze complex problems using the Pyramid Principle ("Vẽ Voi") to structure strategic thinking and execution.

## 3. REQUIREMENTS

### A. GTM Leadership Skills

- Strong first-principles analytical thinking, with the ability to develop original strategies, campaigns, and marketing funnels rather than blindly following industry assumptions.

- At least 8 years of experience in marketing or growth, including 3+ years leading a GTM function.

- Proven experience taking at least one technology product from launch to repeatable growth.

- Hands-on expertise in creator/KOL marketing, community-led growth, content marketing, and performance marketing.

- Ability to independently execute marketing channels before building or expanding a team.

- Strong data-driven decision-making skills, with proficiency in marketing funnels, cohort analysis, attribution, and unit economics, including CAC, LTV, and payback period.

- Experience with B2C subscription, marketplace, or network-effect products is a strong advantage.

- Experience with B2B SaaS products targeting SMEs is highly desirable.

- Experience in both the Vietnamese market and global/English-speaking markets.

- Fluent English communication skills.

- Experience at a US technology company, a Southeast Asian unicorn, or a high-growth startup is a plus.

### B. AI Builder Skills (Good to Have)

- Comfortable building with AI development tools such as Claude Code, OpenAI Codex, or Google Antigravity.

- Ability to independently build and deploy simple workflows without relying entirely on engineering teams.

- Strong product instincts, including identifying gaps, defining solutions, developing specifications, and driving implementation to completion.

- Experience delivering end-to-end software tools that support marketing strategies, including dashboards, CRMs, automation systems, and data pipelines, is a strong advantage.

## 4. BENEFITS

- Competitive compensation with performance bonuses every six months.

- Exceptional growth opportunities: salary increase speed and stock options for top-performing talents (Top 10%) are six times those of regular employees (Lower 35%).

- Stock options are available to 90% of mid-level managers and experts and 20% of lower-level employees.

- A distinctive Silicon Valley-style working culture featuring:

- **Radical Candor:** Open, direct, and constructive communication.

- **"Voi" Structuring:** Structured thinking and problem-solving.

- **Data-driven OKRs:** Quarterly objective setting and performance measurement.

- **"Stone Your Boss" Round Tables:** Open feedback sessions every six months.

- **"Ice Tea":** Direct conversations to resolve workplace conflicts.

- **Monthly All-Hands Meetings:** Company-wide alignment and transparency.