Social Media Content Creator

At TBWA\Group Vietnam, we're looking for a creative, social-first Social Media Content Creator who lives and breathes digital culture. If you're passionate about TikTok, love spotting trends before they go mainstream, and know how to create engaging mobile-first content, we'd love to have you on our team. Join us in crafting authentic, trend-driven content that helps brands connect with audiences in meaningful ways.

ROLES AND RESPONSIBILITIES:

1. Content Creation & Production

• Create trend-driven, UGC-style content tailored for social media platforms, particularly TikTok.
• Develop creative concepts, scripts, and storyboards aligned with campaign objectives and brand guidelines.
• Produce and edit mobile-first video content optimized for social platforms.
• Execute lightweight open shoots at existing client or approved locations while ensuring efficient production quality.
• Stay up to date with social media trends, creator culture, platform features, and emerging content formats.

2. Social Content Execution

• Support the publishing of videos produced in this role on the client's TikTok channel within the agreed monthly production scope.
• Collaborate closely with Creative, Account, Strategy, and Production teams to ensure content is delivered on time and meets campaign requirements.
• Ensure all creative assets maintain strong storytelling, visual consistency, and platform best practices.
• Monitor content performance and provide recommendations to optimize future creative outputs.

QUALIFICATIONS AND SKILLS:

To thrive as a Social Media Content Creator at TBWA\Group Vietnam, you should combine creativity with a deep understanding of social platforms and digital culture.

Qualifications:

• 3–5 years of experience creating social media content, preferably within an advertising agency, creative agency, or content production environment.
• Proven experience producing TikTok, Instagram Reels, or other short-form video content.
• Experience planning and executing lightweight content shoots using mobile devices or compact production equipment.
• A portfolio demonstrating strong storytelling, social-first thinking, and content performance.

Skills:

• Strong understanding of TikTok trends, creator economy, memes, and platform best practices.
• Excellent content ideation, scripting, shooting, and editing skills.
• Proficiency with mobile editing tools and Adobe Creative Suite (Premiere Pro, After Effects, CapCut, or similar software).
• Ability to work in a fast-paced environment while managing multiple content pieces simultaneously.
• Strong communication and collaboration skills with cross-functional teams.
• Self-motivated, proactive, and passionate about experimenting with new creative ideas.