Job description for Campaign Strategist at Pt Vortex Buana Edumedia
Role Overview:
The Campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR, events). Each campaign is managed as an end-to-end project, from planning, coordination, execution, monitoring, through evaluation. Where a campaign involves an event or activation, the Strategist owns the strategic planning and integration of that event into the overall campaign — defining its objective, budget, and role in the acquisition funnel — while detailed on-site execution is carried out together with the Event team.
This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.
Key Responsibilities:
- Strategic Planning & Framework
- Develop campaign frameworks (theme, objectives, timeline, budget, scope).
- Translate business targets into measurable campaign goals.
- Create creative and execution briefs for relevant teams (ads, social, design, PR, events).
- Project Management
- Manage campaigns as projects: project plans, timelines, resource allocation, milestone tracking, and risk management.
- Ensure campaigns are executed on time, within scope, and within budget.
- Coordinate cross-functional stakeholders as the campaign project owner.
- Conduct post-mortem reviews for each campaign (lessons learned, best practices).
- Event Strategy & Integration
- Plan events/activations as part of campaign strategy: define event objectives, target audience, budget allocation, and KPIs.
- Integrate events into the overall campaign narrative and acquisition funnel.
- Brief and direct the Event team on objectives and expected outcomes.
- Evaluate event contribution to campaign results (leads, conversion, ROI).
- Budget & Performance Ads Management
- Manage and allocate advertising budgets (Google, Meta, TikTok).
- Oversee optimization of targeting, bidding, and channel mix.
- Ensure cost efficiency for acquisition (CPL, ROAS).
- Analytics & Insights
- Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).
- Deliver data-driven insights and recommendations.
- Evaluate campaign effectiveness and suggest iterations.
- Cross-Channel Orchestration
- Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR, events).
- Market & Competitor Analysis
- Monitor industry trends, competitor activities, and benchmarking.
- Identify new campaign opportunities for growth.
Job Requirements:
- Bachelor's degree in Marketing, Communications, Business, Management, or relevant fields.
- Minimum 3 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing, with a proven track record managing campaigns end-to-end (planning, execution, analytics).
- Hands-on experience managing digital advertising budgets across multiple channels — proficient in Google Ads, Meta Ads Manager, and TikTok Ads (targeting, bidding, optimization, cost efficiency: CPL, ROAS).
- Strong project management skills: able to run campaigns as projects (timelines, resources, milestones, stakeholders) with discipline on scope and budget.
- Able to plan events/activations at a strategic level (objective, budget, KPI, integration into the campaign funnel); hands-on event experience is a plus.
- Strong analytical skills: able to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools, and turn it into actionable insights and strategy.
- Able to translate business objectives into measurable campaign strategies and craft consistent messaging across all channels (ads, social media, influencer, PR, events).
- Strong communication skills: able to present strategies and insights clearly to top management, and collaborate across teams (ads, social, design, PR, sales, events).
- Creative problem-solver, adaptive to digital marketing trends and platform algorithm changes.
- Male candidates are preferred.
- Owns a personal vehicle (car or motorcycle); if not, must at least hold a valid SIM A (driver's license).
