Chi tiết công việc COPYWRITER (IMC SPECIALIZATION) tại MEKONG COMMUNICATIONS
Position Summary
The Senior Copywriter (IMC) is responsible for crafting compelling, insight-driven copy that brings brand strategies and campaign ideas to life across integrated communication touchpoints. This role translates strategic briefs into sharp, persuasive, and culturally relevant messaging that works seamlessly across ATL, BTL, digital, social, and e-commerce platforms.
As MKC expands its capabilities across IMC, creative, performance marketing, and e-commerce, the Senior Copywriter plays a key role in elevating the quality of creative output, mentoring junior writers, and ensuring messaging consistency and craft excellence across every client engagement.
Key Responsibilities
Creative Concept Development
- Develop big ideas, campaign taglines, and key messages rooted in strategic briefs.
- Partner with Art Directors to conceive integrated campaign concepts across channels.
- Translate brand positioning and communication platforms into distinctive verbal identities.
- Pressure-test ideas for strategic fit, originality, and cultural relevance.
Copywriting & Content Craft
- Write clear, persuasive, and on-brand copy across TVC scripts, print, OOH, digital, social, and e-commerce content.
- Adapt tone of voice and messaging for different platforms, formats, and audience segments.
- Ensure grammatical accuracy, clarity, and consistency across all deliverables.
- Develop taglines, headlines, body copy, CTAs, and scripts that drive engagement and conversion.
Integrated Campaign Execution
- Ensure message consistency and creative cohesion across integrated campaign touchpoints.
- Collaborate with Art Direction, Strategic Planning, Media, and Performance Marketing teams to develop unified solutions.
- Localize and adapt global or regional creative concepts for the local market context.
- Support the development of content calendars and campaign rollouts.
Client & Brief Management
- Interpret creative briefs and raise clarifying questions to sharpen creative direction.
- Present copy and creative rationale to internal teams and clients with confidence.
- Incorporate client feedback while protecting the integrity of the creative idea.
- Manage multiple projects and deadlines without compromising quality.
Team Leadership & Mentorship
- Guide and mentor junior copywriters on craft, brief interpretation, and creative process.
- Review and elevate copy produced by junior team members.
- Contribute to building a strong creative culture within the department.
- Support recruitment and onboarding of junior creative talent when required.
New Business & Agency Growth
- Contribute creative concepts and copy for new business pitches and proposals.
- Support the development of case studies and award submissions.
- Participate in brainstorms and ideation sessions for prospective clients.
- Contribute thought leadership content and agency point-of-view pieces.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- 4–8 years of copywriting experience, with proven work in integrated marketing communications.
- Strong portfolio demonstrating range across brand campaigns, digital, and content writing.
- Experience translating strategic briefs into compelling creative concepts and copy.
- Excellent command of language, storytelling, and editing skills.
- Experience working directly with clients and cross-functional creative teams.
Core Competencies
- Creative & Conceptual Thinking
- Copywriting Craft & Versatility
- Storytelling
- Collaboration & Brief Interpretation
- Attention to Detail
Preferred Qualifications
- Experience in integrated marketing or full-service creative agencies.
- Familiarity with digital, social, and e-commerce content formats.
- Experience mentoring or leading junior writers.
- Exposure to AI-powered content and copywriting tools.
- Experience contributing to award-winning or recognized campaigns.
Benefits
- Competitive salary commensurate with experience.
- Professional working environment with career advancement opportunities.
- Annual leave and insurance benefits in accordance with Vietnamese labor law and company regulations.
- Exciting annual trips, company outings, teambuilding activities, monthly birthday celebrations, and other team events.
** We will contact you within 5-7 working days if your CV is suitable
