Job description for Brand Marketing Manager at Beige studio
Kami sedang mencari Brand Manager berpengalaman dan memiliki passion tinggi di industri fashion untuk memimpin strategi pemasaran, membangun awareness, serta mendorong pertumbuhan bisnis Beige Studio.
Dalam peran ini, Anda akan bertanggung jawab merancang dan mengeksekusi strategi branding serta campaign marketing end-to-end untuk memperkuat posisi kami di pasar womenswear.
As Brand Manager, your responsibilities will include:
• Developing and maintaining Beige Studio’s brand positioning, identity, and overall direction. • Developing brand and marketing strategies aligned with business and sales objectives.
• Leading campaign concepts, collection launches, content direction, and brand activations.
• Developing and managing the monthly marketing and campaign calendar.
• Overseeing social media and content direction across Instagram, TikTok, and other relevant
channels.
• Building and maintaining relationships with KOLs, influencers, media, stylists, celebrities, and
potential brand partners.
• Identifying and executing collaboration opportunities with relevant fashion, beauty, lifestyle, and
hospitality brands.
• Planning and coordinating events, pop-ups, fashion shows, launches, and other brand activations.
• Conducting competitor, market, fashion trend, and customer research.
• Working closely with designers, photographers, videographers, social media teams, production
teams, and external vendors.
• Analyzing campaign, content, customer, and sales performance and translating insights into
actionable recommendations.
• Managing marketing budgets and evaluating campaign effectiveness and ROI.
• Ensuring every customer touchpoint reflects Beige Studio’s desired premium and consistent brand
image.
These responsibilities are aligned with the Brand Manager role outlined by Beige Studio.
What We Expect
We are looking for someone who is:
• Creative, strategic, and commercially minded.
• Passionate about fashion, branding, social media, and consumer trends.
• Proactive in creating partnerships, collaborations, and growth opportunities. • Strong in communication, project management, and negotiation.
• Able to understand and maintain a premium fashion aesthetic.
• Comfortable working in a fast-paced and entrepreneurial environment.
