Brand Marketing Manager (E-Commerce & D2C)

At Keiko, we enhance the driving experience with premium automotive accessories, transforming every journey into a comfortable ride while deeply valuing the well-being of our customers and team. To scale this vision, we are seeking a strategic Brand Marketing Manager to architect, develop, and execute our comprehensive brand strategy from the ground up, transforming Keiko into the top-of-mind category authority while driving robust e-commerce revenue growth.

Reporting directly to the CEO in a highly objective and supportive environment, you will spearhead our long-term brand positioning, establish premium brand equity, and lead a talented creative team to optimize multi-channel performance funnels.

Job desc:

• Develop and execute branding & marketing strategies to strengthen premium brand positioning, increase brand awareness, and drive profitable sales growth.
• Build and maintain a strong and consistent brand identity across all customer touchpoints on digital platforms such as social media, website, marketplaces, advertisements, and live shopping.
• Lead and manage the marketing team to ensure all strategies, campaigns, and activities are executed effectively and aligned with business targets and KPIs.
• Plan, execute, and optimize creative marketing campaigns across digital channels including Meta Ads, TikTok Ads, marketplaces, KOL/influencer marketing, and social media.
• Conduct market research and competitor analysis to identify trends, customer insights, growth opportunities, and effective marketing strategies.
• Drive multi-channel sales by architecting and optimizing end-to-end digital marketing funnels across Meta Ads, Google Ads, e-commerce, and D2C channels.
• Manage marketing budgets efficiently and ensure marketing spending generates measurable business results.

JOB REQUIREMENTS :

• At least 2 years of experience as a Brand Manager, Marketing Manager, preferably from premium D2C brands.
• Proven track record of balancing premium Brand Strategy (identity & positioning) with high-converting Performance Marketing.
• Deep understanding of digital marketing funnels and commerce metrics
• Creative, proactive, highly initiative, and able to generate innovative marketing ideas that differentiate the brand from competitors.
• Data-driven mindset with exceptional analytical and problem-solving skills.
• Strong leadership, communication, and project management skills with the ability to manage and coordinate a team effectively.

WHY JOIN US?

Direct & Safe Feedback System: A secure channel to share ideas, suggestions, or grievances directly with the CEO, ensuring your voice is heard without corporate bureaucracy.

Objective & Solution-Oriented Leadership: Work with an approachable leader who analyzes issues rationally—focusing on diving deep into root causes and solving problems collaboratively rather than reacting emotionally.

Fair Performance Evaluation: Leadership that genuinely understands operations; we protect your record by ensuring external factors beyond your control do not unfairly impact your performance reviews.

Performance-Based Incentives: A transparent rewards structure where your strategic impact and revenue outcomes are directly tied to financial bonuses.

Supportive & High-Growth Culture: A healthy, collaborative workspace that offers extensive learning opportunities to fast-track your executive development.

📢 Don’t wait—apply today and let’s create something amazing together!

Join us and take your career to the next level and be part of our journey to transform the driving experience!