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- Monitor brand positioning in the target market segment.
- Make a brand image according to the strategic management decisions.
- Create & implement marketing plans and strategies to support brand image creation & brand building in the market.
- Build a corporate brand that can be seen in the real and virtual world.
- Build strong emotional-relationships with the press & media.
- Responsible for total brand management including brand growth, product selection, inventory management, budget management, planning promotional activities and achieving sales targets.
- Responsible for winning the market competition, evaluating and creating innovation programs to increase sales of selected brand products.
- Monitor marketing campaigns & activities for further development or innovation.
- Understand market research.
- Creating programs that can enhance product brands.