Brand & Product Marketing (Executive - Senior)

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.

Team: Product Marketing

Line report: Product Marketing Lead

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

I. RESPONSIBILITIES:

Product Launches & Campaigns:

• Develop and execute launch strategies for new products, encompassing pre-launch hype, social media engagement, public relations, and influencer marketing.
• Collaborate in refining product positioning and messaging across diverse target audiences and marketing channels.

Go-to-Market Campaign Support:

• Contribute to the development and implementation of comprehensive go-to-market plans for new product launches and existing product updates.
• Create compelling campaign materials, including presentations, brochures, website content, and email marketing templates.
• Track and analyze campaign performance, providing actionable insights for optimization.

Content & PR Management:

• Create engaging content, including scripts for TikTok/Reels/Campaigns/Events/Livestreams, to promote brand awareness and drive sales.
• Develop and execute content marketing strategies across various channels, including website copy, social media content, and email marketing.
• Collaborate with designers, creative team members, and freelancers to produce high-quality content materials.
• Stay abreast of industry trends and best practices, proactively suggesting improvements to enhance communication strategies.
• Participate in product photography and beauty shoots.
• Edit content (text and visuals) for social media platforms (Facebook, Instagram, TikTok).
• Manage the quality of content across all social channels, ensuring consistency, professionalism, and effective brand messaging.
• Build and maintain relationships with key opinion leaders (KOLs) and key opinion customers (KOCs).
• Utilize various channels to optimize campaign reach and maximize success.

Seeding & Crisis Management:

• Conceptualize and execute detailed seeding plans for new product launch campaigns.
• Collaborate with agencies, review content, and manage the entire seeding process.
• Handle and resolve any potential communication crises.

Market Research & Analysis:

• Conduct thorough market research to understand customer needs, competitor activities, and emerging industry trends.
• Analyze customer feedback and data to identify opportunities for product improvement.

Collaboration & Communication:

• Work effectively with cross-functional teams, including product management, sales, and customer success to ensure alignment and successful implementation of marketing initiatives.
• Contribute to a positive and collaborative work environment.

Reporting: Provide regular reports on key performance indicators (KPIs) and campaign effectiveness.

II. REQUIREMENTS:

• Creativity, trend-setting, and understanding market trends
• Passion for the health and beauty industry.
• Excellent communication skills, stakeholder management capabilities, and strong task management skills.
• Ability to handle situations effectively, quickly grasp new tasks, and work both independently and as part of a team.
• Data-driven mindset and results-oriented approach.
• Eagerness to learn and adaptability to a fast-paced environment.
• Good at English.