Chi tiết công việc Brand & Creative Leader tại HAILI COMPANY LIMITED
1. Mission Statement
"The Brand Architect" Your mission is to define, build, and elevate our brand as a premier "Luxury
Japanese Brand" in the Vietnam market. You will lead both the Design Team and the Content
Team to produce world-class creative outputs. Beyond production, you will collaborate with the
Digital Marketing Team and Brand Manager to ensure a consistent, high-impact brand experience
across all external channels.
2. Key Responsibilities
A. Brand Strategy & Concept Development (Core Priority)
- Brand Stewardship: Define, evolve, and uphold the "Brand Communication Guidelines."
Ensure a consistent, premium voice and worldview across every customer touchpoint.
- Strategic Launch & Campaign Planning:
o Lead the creative strategy for new product launches, including sales tools and
promotional assets.
o Define clear concepts, Key Visuals (KV), and Key Messages (KM) for major
campaigns, directing the development process from inception to delivery.
- Business-Driven Creative: Collaborate with Sales and Trade teams to develop creative
strategies that not only captivate audiences but also effectively drive business results.
- Visualizing Luxury: Translate the identity of a "Luxury Japanese Brand" into modern visual
narratives while respecting its core traditions.
B. Creative Quality & Team Management (Core Priority)
- Integrated Management (Design & Content): Oversee both the Graphic Design and
Content teams. Ensure all outputs (images, videos, layouts, logos, and copy) align with
brand guidelines, maintaining high aesthetic standards and strategic intent.
- Art Direction: Provide clear, inspiring direction for sales requests and internal initiatives.
Empower senior staff to disseminate this vision throughout the team.
- Team Building & Mentoring:
o Manage performance and professional development for design and content
members.
o Set KPIs that balance "Creativity" with "Efficiency" and provide constructive
feedback.
o Act as a mentor to support the team’s professional growth and well-being.
C. Marketing Operations & Innovation (Collaboration & Oversight)
- Marketing Collaboration: Partner with the Digital Team and Brand Manager to lead the
creative direction for:
o KOL & UGC Strategy: Identifying influencers who elevate brand equity and
designing frameworks for high-quality User Generated Content (UGC).
o CSR Branding: Crafting compelling narratives for CSR activities that enhance the
brand story.
- Media & Community Leadership: Oversee the creative quality across multi-platform social
media, digital publications, email newsletters, and community engagement.
- External Partners & AI Innovation:
o Select and manage freelancers and production agencies (video/photo) to ensure
top-tier quality.
o AI Implementation: Proactively integrate Generative AI tools into the workflow to
drive innovation and operational efficiency.
***Expected qualifications:
【Mindset & Strategic Agility (Critical Requirement)】
- Strategic Thinking & Intellectual Agility: Possess the sharp business acumen and learning
agility to rapidly grasp complex business requirements. Must demonstrate the logical
capacity to lead high-performing marketing teams and align creative output with strategic
goals. (This is our top priority.)
【Professional Skills】
- Content Planning: Proven track record in planning content that deeply resonates with
target audiences.
- Brand Building: Experience in establishing brand strategy, vision, mission, and guidelines
from scratch. (Experience with Luxury Products is a strong plus).
- Art Direction: A refined eye for aesthetics and the ability to evaluate and guide creative
work effectively.
【Leadership & Tools】
- Leadership & Communication: Strong ability to influence stakeholders and lead a diverse,
cross-functional team.
- Tools & AI Literacy:
o Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) to provide precise
feedback. (Focus is on direction, not just execution).
o Familiarity with Generative AI tools to enhance creativity and productivity.
