Chi tiết công việc Digital Marketing Executive tại Bss Group
Role Summary
We are looking for a Digital Marketing Executive to drive growth for our eCommerce tech solutions. The ideal candidate will manage the full marketing funnel—from generating high-volume traffic to converting high-quality leads into customers. You will focus on the Magento and Shopify ecosystems, using data-driven strategies to optimize our digital presence in global markets.
Key responsibilities:
- Campaign execution: Plan, launch, monitor, and optimize multi-channel campaigns to drive B2B leads or customers, including paid channels, blog content, email marketing, landing page optimization, and promotions.
- Paid ads management: Plan and execute Google Ads campaigns – Analyse performance, adjust strategies, allocate budget – ensuring high conversion rate & value.
- Performance analytics: Set up, manage tracking tools & analyse reports to assess performance. Use data-driven insights to continuously refine and improve strategies &campaigns.
- Market research & insights: Analyse target audiences & competitors, identify market trends and growth opportunities for strategic decisions
- Strategic planning: Prioritize and manage multiple tasks simultaneously, refine strategies & optimize workflow for better performance within given budget & timelines.
- Collaboration: Work closely with the product and SEO teams to improve the overall online presence and ensure up-to-date product content.
Qualifications:
- At least 2 years of experience with proven results in digital marketing, ideally in B2B industries and English-speaking markets.
- Strong experience with Paid Ads, especially Google Ads. Being able to use design tools for basic ad creative is a plus.
- Familiar with tracking tools (Google Analytics, Google Search Console, Google Tag Manager), Email marketing tools, and eCommerce workflows
- Highly analytical about data, dashboards, attribution models, and conversion tracking to drive actionable insights and optimize campaigns
- Strong English communication skills (written and verbal)
- Having experience in Magento and Shopify platforms is a plus
- Attitude: Open to new market trends, suggests improvements, and takes ownership of campaign outcomes.
Salary & Benefits:
- Salary: up to 25M Gross
- Seniority bonus, KPI bonus, 13th month salary, birthday gift,…
- No pressure to always get it right; we embrace failure as a learning opportunity within our team.
- Work alongside a talented and diverse marketing team.
- Free tea & coffee & borrow books.
- Office with a great view and creative workplace design (massage chair, PS5 …)
- The State statutory holidays and collective activities (team building, picnics, travel, charity activities…) organized by the Company
- Working days are 5 days/week (Monday to Friday)
- Advancement opportunities available
- Other benefits according to the provisions of the Company and the Labor Code.
