Chi tiết công việc Growth Marketing Leader tại Inapps Technology
About the Role
You own the marketing function. Strategy, execution, and results are all yours.
You lead a team of 2 (Brand & Content + Digital Marketing Specialist), report directly to the CEO, and have full pipeline visibility from first touch to closed deal.
What You'll Own
1. SEO & Organic Growth
● Technical SEO: site audits, crawl issues, redirects, Core Web Vitals for inapps.net
● Keyword strategy targeting B2B buyers in US, AU, Europe
● GEO optimizing content for AI search surfaces (ChatGPT, Perplexity, Google AI Overviews)
● Content briefs and SEO direction for the content team
2. Paid Acquisition
● Google Search Ads: build, optimize, manage budgets
● Landing page testing and CPL improvement
● LinkedIn Ads as budget scales
3. Analytics & Attribution
● GA4: events, conversions, attribution, reporting
● UTM governance and lead source tracking through to CRM
● Weekly CEO dashboard: traffic, MQL, CPL, channel breakdown
4. AI-Powered Marketing
● Use AI tools daily for content production, keyword research, outreach, reporting
● Build automation workflows that increase team output without adding headcount
5. Team Leadership
● Set priorities and KPIs for 2 team members
● Coach Brand & Content Lead on SEO-driven content
● Align with BD team to ensure MQL quality converts to SQL
Requirements
Must Have
● 5+ years in digital marketing hands-on SEO and performance marketing
● Experience managing a small team (2–3 people): you set KPIs, reviewed output, coached people
● Technical SEO hands-on: personally ran audits, fixed crawl issues, managed redirects or Core Web Vitals
● Google Ads hands-on: built and optimized campaigns yourself, managed budgets and CPL
● GA4 proficient: events, conversions, attribution, dashboards
● Uses AI tools (Claude, ChatGPT, or similar) as a core daily workflow not occasionally
● English proficient
Nice to Have
● B2B marketing experience targeting US, AU, Europe understands long sales cycles and trust-based deals
● Familiarity with GEO for AI search surfaces
● Marketing automation tools: n8n, Make, or Zapier
● Background in software, IT services, or tech companies
● Proficient with Ahrefs, SEMrush, or Screaming Frog
● LinkedIn Ads or Apollo.io for B2B outreach
What will we offer
● Competitive salary (upto 32M Gross) + Performance Bonus (upto 15M) + Monthly Allowance
● 13th-month salary and performance-based bonuses.
● Annual salary review.
● Full-salary social insurance coverage, plus a premium healthcare package.
● Annual health check-up.
● Opportunities to participate in company activities, including team-building, company trips, internal training programs, and other employee engagement initiatives.
● Opportunities to join in different internal training courses and receive sponsorship for external courses.
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Woking time: Mon - Fri (8:30 AM - 5:30 PM)
Location: CMT8, D3, HCMC
