Chi tiết công việc Marketing Specialist (bBeauty) tại bTaskee Vietnam
Responsibilities and Duties:
- Develop and execute integrated marketing campaigns to enhance brand awareness, customer engagement, and product adoption for the bBeauty app;
- Plan and implement multi-channel marketing campaigns across social media, digital platforms, PR, influencer marketing, and offline activations;
- Develop campaign concepts, key messages, and content strategies that effectively communicate the brand and product value to target audiences;
- Create marketing content and coordinate the development of communication materials across multiple platforms to support marketing campaigns;
- Collaborate closely with Product, Design, Performance Marketing, Sales, and Operations teams to execute marketing campaigns, support new feature launches, and enhance the user experience;
- Coordinate with KOLs, influencers, agencies, and media partners to maximize campaign reach and engagement;
- Monitor campaign performance, analyze user insights and marketing metrics, and recommend optimization strategies;
- Stay updated on beauty industry trends, consumer behavior, mobile app trends, and competitor activities to identify new marketing opportunities;
- Perform other tasks assigned by the Line Manager.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field;
- Minimum 2-3 years of experience in Marketing, Brand Marketing, Product Marketing, IMC, or Marketing Campaigns;
- Experience working in technology companies, digital platforms, mobile applications, beauty-tech, e-commerce, or fast-growing startups is highly preferred;
- Hands-on experience in planning and executing integrated marketing campaigns across multiple channels;
- Good understanding of digital marketing, product marketing, customer journey, and mobile app marketing;
- Strong creative thinking with excellent content development, storytelling, and communication skills;
- Experience collaborating with Product and cross-functional teams to support product launches or feature adoption is an advantage;
- Strong analytical mindset with the ability to interpret marketing performance and user insights;
- Proactive, adaptable, and comfortable working in a fast-paced environment;
- Have a personal laptop.
At bTaskee, we don’t just work – we thrive with top-notch benefits!
- Competitive Salary – Rewarded based on your experience and skills;
- KPI-Based Salary – Earn what you deserve through your contributions;
- 13th-Month Bonus – Rewarded based on both your performance and the company’s success;
- Annual Performance Review – Unlock growth opportunities every year;
- BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
- Comprehensive Healthcare – Regular check-ups & a premium health package;
- Premium Healthcare - Exclusive top-tier health insurance for your well-being;
- SHUI Compliance – Contributions aligned with legal regulations;
- Generous Leave Policy – Enjoy 12–16 annual leave days per year;
- Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
- Engaging Workplace – Activities & exciting team-building events;
- Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.
Working Time: 09:00 - 18:00 | Monday - Friday
Working Location: 201 Tran Nao, An Khanh Ward, HCMC
