Job description for Associate Brand Manager at PT Aktif Energi Indonesia
1. Brand Strategy Development
• Collaborate with senior management to develop and execute brand strategies aligned with company goals.
• Ensure marketing initiatives support long-term brand positioning and growth.
2. Digital Marketing and Content Strategy
• Manage content creation and paid/organic campaigns across digital platforms to increase brand awareness and drive conversion.
• Amplify brand presence across various channels such as social media, digital advertising, and social commerce.
3. Campaign Management
• Lead the development, execution, and analysis of digital marketing campaigns to ensure they meet business objectives.
• Provide insights into campaign performance and continuously optimize based on data.
4. Cross-Functional Collaboration
• Work closely with teams across Product Development, Sales, PR, and IT to ensure all brand initiatives are integrated effectively.
• Act as the brand ambassador internally and externally.
5. Consumer Insights and Market Research
• Regularly conduct research to identify market trends and competitor strategies to inform future brand strategies.
• Tailor brand offerings and messaging based on consumer insights.
6. Brand Communication
• Ensure consistent messaging across all marketing and communication channels..
• Manage the tone and voice of the brand in all internal and external communication materials.
7. Budget Management
• Operate within allocated budgets to plan and execute marketing programs, ensuring cost-effective execution.
• Optimize ROI by identifying cost-effective opportunities in marketing strategies
8. Performance Tracking and Reporting
• Monitor and report key performance indicators (KPIs) related to marketing campaigns, engagement, sales, and brand health.
• Provide actionable insights to refine strategies and enhance brand growth.
